Psychotactics

Why Clients Buy—And Why They Don't

Free!: Goodies on ‘How To Create a Powerful and Amazing Uniqueness (USP) for your business ‘

Author: Sean D'Souza

Uniqueness: How to Create your USP
“Stand out from the competition,” they say.
“Create uniqueness”, they say.
“Be different”, they say.

There's just one problem. It's all conceptual.
There's not one book, one course online or offline that takes on the factor of uniqueness and shows you how to get to your uniqueness step-by-step.

Until now, that is.

Because you can create a powerful uniqueness for your business with a series of free how-to articles, video snippets and one 35 minute (or so) long video that goes into a ton of detail about uniqueness.

And it's got a great price.
It's free.

So what's the catch?
Two catches and one P.S. actually.

Catch 1: These goodies are not available until the 10th of Jan 2012. Yes, this is just the prior announcement, because the goodies will show up at 3pm Eastern (US time) on the 10th of Jan.

Catch 2: To get the goodies, you'll have to opt-in. The goodies will start with the detailed video. And it's not some rambling video. It's packed with solid animation, and precise detail. You'll have to see it to believe it.

So set your iPhones, alarms, etc to 3pm Eastern for the 10th of Jan, 2012. You'll see that these goodies are like nothing you've ever seen before.

If you're keen, post— ‘I'm keen' at the bottom of this email 🙂

And yes, if you have any questions on uniqueness, post them there too. I may even answer them in a video or article.

Warm regards from summery New Zealand,
s-
P.S. We're having a “Uniqueness Mastery Course” in the US and Europe in April/May 2012. Right now, only 5000bc members can sign up for the course. But you'll get more details in time. Stay tuned.
VERY, VERY IMPORTANT:
Please take my advice and set an alarm on your computer or phone. While you can indeed post your comment below (because I asked you to do so) do not subscribe to the “follow up comments” on this post, as you will get hundreds of people saying “I'm keen”. I know you don't want to miss out on the announcement, but the announcement will not be made on this post, but on another post on Jan 10, 2012. So there's really no point in following the comments to this post, unless you want your inbox stuffed with emails saying “I'm keen”.
So once again, post your comment, but do not click the box that says: Notify me of followup comments via e-mail.

Comments

  28. Andy Cawston says

    I’m keen.

    And thankyou, Sean. I think your Psychotactics material is amazing. Always read it, always get exceptional value.

    Reply

  100. Peajay says

    I’m keen 🙂
    We are trying to develop our USP but struggling to understand how we can promote our uniqueness when we are always told to focus on the customer.

    Reply

    • Sean D'Souza says

      With uniqueness, you can sometimes focus solely on the customer and at other times focus on your own features/benefits. You’ll learn how you get at least three avenues and you don’t “always” have to focus on the customer.

      Reply

  148. Sherri Goodman says

    Sean – so great that you’ve decided to tackle this question. Hurray! I’m very “keen” to see/learn more on this.

    Typically I’ve gone to the common sense approach on this – research my competition, look at what my personal strengths are, look at what I enjoy doing most, and then finding a way to distill that down into something I (hope) I can relay to others in a way that makes sense.

    Oh, and then add some marketing spin in there…and sometimes I feel like it puts things over the top. It’s like that rule in fashion…add on the jewelry until you feel like it’s right and then take one item off so you get the right balance without going overboard.

    Looking forward to your scoop.
    Sherri 🙂

    Reply

  154. Internet Marketing Victoria says

    I recently read Jay Abraham’s “Getting Everything You Can Out Of All You Got” and he has a chapter dedicated to the USP. I look forward to seeing how your workshop compares to his stuff as I think it’s important for any business to be different and answer the question “Why should I buy from you?”.

    Cheers
    Jordan

    Reply

  164. Mary-Helen Rossi says

    I’m keen 🙂
    My question: we are totally unique, so unique that the world ALMOST isn’t ready for us, and what we offer is so counter to the prevailing culture that (1) it is a genuine remedy to what’s going on in education and (2) we have to walk a VERY fine line so we’re not seen as on the fringe. The only reason the world (or at least the U.S.) COULD BE ready for us is because there are enough people who can’t stand how it’s going (violence, flash mobs, suicide, drugs … you get the picture). Our arts-in-humanities approach can help pull the emphasis away from “standards-based” and “research-based” education and social programs to reach a balance with the humanistic.

    Reply

    • Sean D'Souza says

      Good questions, and actually answered in one of the videos that I’ve done in this series. How do you present yourself when your product is almost unbelievable? Well, wait a few weeks and the answer will kinda reveal itself. I say kinda, because it may need to be tweaked a bit to suit your purposes.

      And in today’s world, fringe is not so very bad. Psychotactics is pretty off the beaten path for instance. We don’t show up at speaking engagements worldwide, we have no joint ventures and all the hoopla etc of the Internet marketing world. You could say we’re fringe, but hey you’re here.

      The Internet has made a lot of stuff possible in the area of fringe stuff. Start slowly and work your way from there.

      Reply

  180. Sharon says

    I’m keen… and cool in near Seattle.
    Looking forward to learning more about leveraging my uniqueness to make the world (and myself) a bit richer.

    Reply

  184. Judy McCleery says

    I’m keen 🙂

    I would love some ideas on how to identify a problem/solution scenario for pet photography, and also what a good USP might be. Artistic services like photography are so subjective-even within a well defined target audience. It’s been a challenge for me to refine this.

    Can’t wait for the Jan. 10 release!

    Reply

  218. Mary Baum says

    I’m keen! Loving the Brain Audit Master Class audios, btw.

    Had a different car for a few days, without the cable for my phone, and felt bereft when I could only listen to music.

    MB

    Reply

  227. Miles Ashworth says

    I’m keen. Not sure that I am in the same New Zealand as summer ain’t started here yet bit today looks promising!

    Reply

  262. Bobby Hewitt says

    I’m Keen, too. Where’s the opt in form?Will we get an email with details on how to opt in or are we supposed to post I’m Keen in the comments or just check back on the site on jan 10th?

    Reply

    • Sean D'Souza says

      Excellent question, and it’s answered in one of the videos in this series. IT’s called ‘second level’ of uniqueness. A first level of uniqueness is hard to protect. It’s easier to protect the second level.

      But hey, you’ll watch the video, right? And that’s when you’ll need to roll out your second level too.

      Reply

  337. Bruce Brodeen says

    Totally, over-the-top KEEN.

    It’s taken awhile – but through constant re-reading of the Brain Audit in 2011(three times since June – I worship my highlights), I’ve found my way to understanding the ‘focus on ONE single item’ when it comes to uniqueness w/ an upcoming new business & product…but, man, it’s easier said than done! ;-P

    (nice going w/ the deadline you’ve set up w/ Jan. 10, comfortably after the holidays – I am notifying my purchasers of my latest book soon that I will be shipping on the same day – January 10 – after it becoming clear, I”ll be missing my December 30th date – what was I thinking w/ my original date?!)

    Reply

  429. Tim Kisner says

    I’m keen,

    Here’s my question. People do Internet searches to find me and my competitors. Then they approach us with a laundry list of problems they want solved. Along with each problem they include a list of how they want you to solve it. (E.G., “My employees forget to come to their training class. Your system must send an automated reminder e-mail to each enrolled student.) The list can go on for hundreds of “pain points”.

    So my question, “How do I create uniqueness when the prospect is trying to force me and my competitors to all be the same?”

    Reply

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