You’ve had the feeling of walking past a shop that’s suddenly closed down, right? You know there was this shop, and you know they sold something, but now that it’s gone you’re suddenly noticing it. The same concept applies to testimonials—when they disappear. You’ve seen the Psychotactics newsletter, haven’t you? And you’ve seen how we […]
Strategies Archives - Psychotactics
In this section, you will learn about the business strategies which we use at Psychotactics.
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Why Waiting Doesn’t Help Decision Making (As Much As You Think)
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Why Online Learning Can Reduce Your Implementation Skills
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3 Reasons Why Projects Fail
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
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Toon Friday @Psychotactics
So you want to focus, right? Well, here’s my take on focus. Make it your take too! Post this on your wall. Put it on your cubicle. Put it on your computer screen. And enjoy!
Fun “Geek” T-Shirts from Psychotactics
If you’d like to get some geeky t-shirts that really make you stand out, take a look at this store. I think you’ll like the t-shirts (and mugs). If you would like to have a cartoon that you’d want me to add, I’d be happy to do so as well. You can either click on […]
What Google Analytics Won’t Show You: The Reasons Why Customers Don’t Buy
I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure. So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said: 1) I found a spelling error […]
The Want Factor: Why Marketing Gets It Wrong Most of the Time
Conversion fails for simple reasons. What are you buying? The cloth or the fact that you can boast you went to Barcelona? Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you. Every stupid marketer on the planet is selling his […]
Understanding Pattern-Recognition
I found these books in Spain. They are books on Picasso (as you can tell). Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how […]
