The hardest thing in business? Or life is the factor of confidence. Whether you’re in online marketing, selling products or services, or run a physical store, the confidence goes up and down. And yet, confidence is what creates sales. Sales, after all, is a transfer of enthusiasm from one person to another. So how can […]
Selling Strategies: How To Sell Without Selling In A Crazy Online Market—Psychotactics
The process of selling should be enjoyable. How do you sell without selling?
What strategies can you use time and time again to get customers to want to buy your product? At Psychotactics, we use a combination of techniques to sell our products and services successfully. Without the hype and with a small list.
In the articles below, you will learn about:
- Why you don't need hype when selling your product
- How to start selling your product online
- What are the ways to sell a product or service
- How to run a profitable business selling to a small list.
Next Step
First, get yourself a coffee or tea. Look at the list of articles below, pick the one that gets your attention and start reading. Every article deals with one topic on selling and will give you on actionable step at the end.
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
Why Stories Are Great For Sales Copy
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]
Is Your Packaging Hurting Your Sales?
Elston. Does the name Elston ring a bell? Probably not, huh? That’s because of something that happened in 1933. You see, Elston was a quiet little town in Queensland, Australia. Sure it had a few shops, and a slightly worn down hotel, but there wasn’t much that would get anyone’s attention. Of course this didn’t […]
Why Rituals Improve Customer Retention Rate
How do you do 100,000 steps a week? The short answer: With a lot of difficulty. But seriously, 100,000 steps a week is a whopping 14,000 steps a day. And to get motivated to do something like that is close to impossible, right? Yes it is, unless you have a ritual. So what is a […]
How To Avoid Dragging Out A Well Known Story (And Boring The Reader)
You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all, she’s just dear ol’ mum, but your readers won’t always be as kind. […]
How To Get Almost 100% Of Clients To Give You A Testimonial After A Course Or Workshop
You ain’t nothing but a hound dog. Cryin’ all the time. You ain’t nothing but a hound dog. Well, it seems like that when you’re trying to get testimonials, doesn’t it? You’ve finished your online course, or your offline seminar/workshop and now it’s a royal pain trying to get the clients to give you a testimonial. […]
Announcing! Client Attractors: How To Speed Up Your Sales
You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]
When To Use “Experience-Based Testimonials” And When To Use “Objection-Based Testimonials”
Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]
How The Concept of Isolation Creates Increased Sales
I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy […]
Why Driving Home the “BEFORE and AFTER” Scenario Is Critical To Get Superb Testimonials
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
