For most of us life is about work, work and more work. And no matter whether you have a small business, are in the online marketing space or in consulting, you feel rushed and hassled. This podcast is about how to slow down using the three concepts of “meditation, relaxation and vacation”. Right click and […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
The Key To Avoiding Crappy Clients—The Riot Act
Clients can be great? Or monsters!And once you have a client who’s a monster, it’s easy to blame them for all the issues. Often, the problem lies with us. We don’t put things in place, in advance, and then get into all sorts of trouble. Right click and ‘save as’ to download Clients That Drive […]
Why You Lose Control in Your Business (And How To Get It Back)
Whether you run an online or offline business, there’s a point where the business will take control of you. And then it doesn’t let go. All those marketing strategies and “four-hour workweek” formulas are totally useless. So what works? And why does it work? Here are three core steps that will get you out of […]
Why Some People Achieve Creativity Highs—And Others Don’t
We all know this to be true when it comes to bad habits. We open the fridge knowing that a Coke is doused in sugar. But once the fridge is open, the trap is sprung. We can’t help but reach for the can, pour that liquid sugar down our throats and then feel good—and […]
The 6 Most Important Lessons In Marketing
1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]
Let’s Just Get To The Bottom Of This Hill, Mr.Frodo
Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]
The Power of Enough—And Why It’s Critical To Your Sanity
How much is enough? And where do you stop? It’s easy to get all wrapped up in this whole concept of passive income and how smart it seems.
Yet, you can work yourself crazy if you’re not careful. You can work too much, do too much? but even vacation too much.
Sidestepping: Why Testimonials That Stay On Point May Be Boring
When you think about testimonials about a product or service, you think the client should talk about the product or service, right? Wrong—well, not entirely wrong, but not quite entirely right either. When a client reads a testimonial, sure they want to know about your product or service. But they also want to know […]
How To Use “Dummy Testimonials” To Design Your Next Product/Service
You know the drill for testimonials, don’t you? You do a great job, you ask for a testimonial. And the client writes up a glowing review of your product or service. But have you ever considered asking for a testimonial in advance? Not just in advance, but way, way, way in advance. So much in […]
How To Make Learning Stick
My niece, Marsha, she’s just nine years old I don’t know if you remember what it was to be nine, but you sure do remember homework, don’t you? There’s mathematics, comprehension, geography, spellings and a ton of other stuff. At times, when I’m mentoring Marsha, I can see her brains fry. The well of […]
