When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid your $5000 bill on the way out. And yet, when it comes to collecting money in your own business, you’re running up against a big, bad wall. So how do you get paid […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
How Attacking the “Problem” Is The Problem (And Why Structure Helps)
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
Understanding What “Focus” Really Means
Air traffic controllers don’t live in a state of fear. They live in a state of management. Because management lands planes. Fear doesn’t. If there is a fear of falling behind, you will always fall behind. If you look in the Cave, I was going to start a Brain Audit Trainer program in 2005. Last […]
How Is The Brain Alchemy Masterclass Helping You?
You remember when you signed up to the Free Brain Alchemy Masterclass, we said we’d nudge you. The nudge was so you could tell us how it’s helped you—and possibly how you’re implementing the Masterclass. And yes, if you’ve got any results. Of course we get the warm fuzzies when reading your experience, but it’s […]
Why Lack of Talent Can’t Be Blamed on Genes
It’s easy to blame your parents for your lack of great genes. It’s just as easy to praise your parents for their superb genes. But while genes may be a handed down trait, talent is not. And to understand talent you have to first understand genes. Genes are sequences of DNA letters that when activated […]
Why We Fail: An Understanding of Momentum
The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day […]
