Have you ever been to a party where you knew no one? And then like an angel, an old friend pops up with a big smile. Suddenly you feel relieved. Suddenly the anxiety-factor washes off you and you start to relax. That friend is simply acting as a guide She shows you around the place. […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
The Downtime Brain: How It Increases Profits
Summer fires can be brutes. Especially as the days get hotter, and the bush gets drier right across Australia. You can hear the sound of the imaginary fire; the crackle; and its teasing nature as it sweeps through the bush, taking a life of its own. All it takes is one stray cigarette One arsonist. […]
Why mistakes can make you an amazing profit
What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it. Like it never existed That way no one knows you made […]
Why A Report Matters In The Mind Of Your Audience
Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]
The Myth of Focus
Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]
Understanding Patterns: How Your Brain Thinks
Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]
Why Skill Upgrades Are Not A Luxury
Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]
The Role of Get-Rich Quick Merchants
In the year 2003, I went to a presentation in Australia. There were 450 people in the room. And two fancy cars (yes in the room!) And then the speaker ran from the back of the room to the front, amidst thunderous applause. Five days later, I was $10,000 poorer. And none the wiser. I’d […]
Understanding the Rosetta Stone (And How It Affects How You Learn)
Understanding the Rosetta Stone (And How It Affects How You Learn) Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on […]
The Bicycle Moment: When Everything Falls Together
If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]
