When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]
Positioning Strategy: Archives—Psychotactics
In this section you will learn how to position your product or service. And why finding your uniqueness is so important.
- Positioning: The Difference Between Painkillers and Vitamins
- The Concept of the Star and the Supporting Cast When Creating Uniqueness
- Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
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Announcing: How To Stand Out From Your Competition: Free Goodies
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming? That’s what uniqueness can do to […]
Positioning: The Difference Between Painkillers and Vitamins
Think about your transaction with Starbucks. You’d think we go there for a coffee, right? But a coffee could be considered a vitamin-kind of business You know how vitamins work, right? You are told to take your vitamins. But you can’t always see the results of all of that pill popping. And you can’t even […]
Announcing: How To Stand Out From Your Competition
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?That’s what uniqueness can do to your product or service. Yet […]
The Concept of the Star and the Supporting Cast When Creating Uniqueness
Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So what does the supporting cast do? The supporting cast comes in from time to time. […]
Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting
Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to come up with, is the mundane and uninteresting. You’ve probably heard of the ‘Twelve Apostles’ in Australia Australia has […]
