In Tokyo, under the Ginza railway station, there is a famous restaurant run by Jiro. The spotlight is obviously on Jiro, because of his Michelin-star status. Among all the restaurants in the world, few restaurants get the privilege of getting an extremely high rating in the food industry. And in this unassuming 10 seats restaurant, […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
$2500 Free Workshop: How To (Finally) Get On The List
Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email. Well, tah…dah…here’s the follow up email. And the link to read more details and get on the list is at: https://www.psychotactics.com/free/brain-alchemy-goodies/ Have fun 🙂 Warm regards, […]
Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
In the year 2007, I had a discussion with a client. It was about giving some of our courses away—yes, Psychotactics Course. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars […]
How to get FREE: Two Brain Audit Audio Files
Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) The critical difference between ‘The Solution’ and ‘Your Solution’ 2) A tested-formula on how […]
How To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)
We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are “journeys” and weigh in at 800-1000 words? Find out in this episode on “how to plan—and yes—get outstanding testimonials. Right click and ‘save […]
Three Incredibly Precise Steps To Get “Advance Testimonials” From Clients
Most of us wait until a job is completed to ask for testimonials. Admittedly that’s a good time, but it’s also much harder to get a testimonial from a client at that stage. Then we have to get all needy when asking for the testimonial. There are three points when you can get testimonials, and […]
Why We Struggle To Write a Book: 3 Structural Reasons
When you sit down to write content for a book, you wonder why the sound of hitting your head is so very loud. The more you sit down, the harder it seems. And yet, there’s a reason—three actually. And the three are—tah dah! 1) Structure 2) Design 3) Content Stage 1: Structure is where you […]
Two Critical Components For Getting Attention
Let’s say you’re sitting in the audience, about to hear a speech on “Why Customers Buy”. You’re expecting the presenter to introduce himself. You’re expecting that presenter to say something about conversion and purchasing decisions. You’re not 100% sure what to expect, but you’re not expecting what you’re seeing right now. The speaker has grabbed […]
The Amazing Power of the Challenge (And How To Fire Up Your Audience)
When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]
How To Use The “Problem” To Get Attention (Without Being Negative)
Most of us use benefits or solutions when presenting our products or services? and not the problem. So why bother with the problem? Will it actually improve the conversion on our sales pages? Will it improve our e-mail marketing? Will it get more attention when we’re making our presentations? The answer is yes, yes and […]
