Most of us are told to start up a business doing what we’re passionate about. There’s just one problem. We don’t know what we are passionate about in the first place. How are we supposed to find something we know nothing about? Let’s explore the concept of passion and how to stop looking for it, […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
Articles on psychological marketing strategy from Psychotactics
16 Years of Psychotactics—and a Tiny Bonus!
Well, not quite 16 years. 16 years, one month and a few days. But 16 years ago, this is approximately how it all started. I gave a presentation. I was asked for notes. I didn’t have notes. I wrote a document. Whether this was the exact document, I’m not sure. But it’s close enough. This […]
Six Questions To Get Outstanding Testimonials
(This is an excerpt from The Brain Audit) The Brain Audit—Bag 5: The Testimonials You’ve seen résumés haven’t you? And what’s common with all the résumés on the planet? Yup, they’re all created to make the candidate look wonderful. Yet what’s the first thing a company does when you present them with a résumé? They […]
Passion Projects: How They Can Completely Change Your Business
Take time off? Doesn’t everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you’ve been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that’s […]
How To Cope With The Three Big Forces Of Small Business
No one thinks running a small business is easy But even so, there are forces that pull you in all directions. These forces almost seem to tear at us as we go through our daily work. It’s not just a question of coping with the forces. We have to somehow make them part of our […]
Unusual Methods To Find Outstanding Coaches
How do you find a good coach? We’ve all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn’t easy, is it? There doesn’t seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a […]
How to Effectively Test Your Uniqueness
When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies […]
How To Quickly Create Your Uniqueness
How do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal […]
Validating Your Business Idea: How To Beat Analysis-Paralysis
Even if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn’t get you very far, does it? Even famous people like Leonardo da […]
How To Validate Your Business Idea (And Overcome Self-Doubt)
How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series […]
