Imagine you woke up one morning and wrote an article. Just another article like all the articles you’ve been writing. And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter. These tons of folks go into the hundreds, then into the thousands, then into the […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
Articles on psychological marketing strategy from Psychotactics
How Attacking the “Problem” Is The Problem (And Why Structure Helps)
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
Reminder: F’ree from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
I am resending this message in case you missed it last week. In the year 2007, I had a discussion with a client. It was about giving most of our courses away–yes, almost every Psychotactics Course–by the year 2020. Without charge. It sounds unusual: Why would someone just give valuable information away? It depends on […]
The Biggest Reason Why Your Website Content Drives Customers Away
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]
The Truce with Time Management
People often ask: Where do you get the time? Or instead they’ll say: I can’t be bothered to go into forums etc., because then I never get any work done. And they’re right. If all you ever do is go into forums to waste time, or to just hang around, then you’ll end up doing […]
The 70% Principle: Why You Never Get Projects Off The Ground
Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? You do, don’t you? Ok, tick, tick, tick….here’s the principle. It’s called..um…the 70% Principle So what’s the 70% Principle? If a job is worth doing, it’s worth doing 70% right. You can always come […]
The Side Effects Of Expertise
Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]
Turning Tears into Gold: How to Create A Personal Marketing Success out of Pure Despair
Dylan and Rita were at their wits’ end when I met them at the World Internet Summit . By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour. Hah! They should […]
Six Degrees of Customer Separation
Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]
How To Fix the experience—then the “fish”
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]
