So you’ve read the Brain Audit. And yes, you’ve worked out that problems are good systems to get the client’s attention. So you take out all the problems and dump them in the client’s face. But it’s not what you say, it’s how you say it that matters. If you present your words in the […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
Why Discounting Sends Clients To Your Competition
Seven fire trucks. Six hours of belching smoke. Scurrying firemen scurrying around, desperate to contain, and eventually outfox the flames. And what happens right after your local mall has had a huge fire? Why a fire-sale, of course On Sunday morning, in the middle of the year, it was like being in the midst of […]
Cold Calling: How To Get Your Foot In The Door
The biggest problem with cold calling is that there’s almost 100% rejection rates already in place, waiting for you. This is because the person you’re calling on, doesn’t know you, doesn’t care to know you, and you’re mostly taking their time. But cold-calling works, has always worked and will always work, if you do the […]
The ‘Logs in the Fire’ Success Code
Imagine you’ve got a fireplace. And a fire going. Now imagine if you throw one log in the fire. And then another and another. How do you make the fire into a roaring fire? Do you put less logs or more logs? What a silly question, eh? Well, it’s not silly after all. What’s the […]
You Are Not Your Customer
Here’s a trick question. Who owns your website? Who owns your business? Surely it’s you, right? You couldn’t be more wrong if you tried! So who on earth owns your business? Well, who owns Coke? Let’s go back to 1985. New Coke was the unofficial name of the sweeter drink introduced in 1985 by The […]
Revolution vs. Evolution-Based Businesses
There’s a sure fire formula for stunted growth. If you follow that formula, your business will grow, but it will only grow so much. And while its growing, it will always be struggling for funds and customers. And it’s because you chose evolution vs. revolution First, let’s define evolution… Evolution is pragmatic growth. You get […]
The Importance Of The Exit Clause (Especially When You Are A Small Business Owner)
Imagine you’ve stepped into a cinema. And the lights go dark. So dark that it’s hard focusing on your hand in front of you. And then you see it. So what do you see? Yup, it’s the ‘Exit Signs’. They glow in the dark. Isn’t that ironic? You’ve barely entered, and what you’re seeing are […]
Why Google May Not Play A Role In Your Website Strategy
I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel’s Web site. “We need to change that Web site”, she said, “but I’m afraid that we’ll lose our place on Google. Who knows, maybe we’ll go down in the ranking”. And my answer was: “Why […]
Why Bad Testimonials Attract Bad Clients
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Why A Report Matters In The Mind Of Your Audience
Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]
