When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this article, we look at the power of sequences, how to implement one and why you […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
Balanced Feedback: Why People Want Endless Amounts Of It
All of us cringe at the thought of getting feedback. Yet, we all need feedback to improve. There are formulas for feedback but they don’t work as well as they should. However, this method of balance is tricky. We can’t praise people all the time, and we can’t say what we really think. Is there […]
How To Systematically Generate A Uniqueness (Even If You’ve Struggled With It Before)
Have you tried to create your uniqueness and failed? It’s more than likely that you’ve tried to create uniqueness before. Yet, it seems a bit of a pain, because it sounds so trite. Well, how about we look at uniqueness from a “construction” point of view. Instead of just trying to dream up the uniqueness, how […]
Psychotactics Stories: Why we stopped the profitable Protege Program
Imagine you had a program that generated over $150,000 a year Let’s also imagine that this program always had a waiting list and that clients loved it. Would you stop the program, or let it run? In 2006, we started the Protege Program and by 2009, it came to an abrupt halt. But was it […]
Scientific Advertising: How To Sell Your Product (The Power Of Being Specific)
Does a 100 year old book on advertising still apply today? In part two we explore another of Hopkins’ principles: Why Specifics Matter. If you ever tire of the slightly ridiculous drone of “hustle, hustle and hustle”, you might want to step into the past over a cup of coffee and cake. And read the […]
Scientific Advertising: Why A Hundred Year Old Marketing Book Matters More Today Than Ever Before
Which marketing book has sold over eight million copies (and you might have never read)? Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and […]
Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity)
Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
The Myth Of The Saturated Market – And Why You Should Not Let “Saturation” Intimidate You
Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]
How To Use Contrast To Create Your Uniqueness In Seconds
If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]
Company of One: Why Staying Small Is Smart: Book Review (Part 2)
Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get […]
