July was always the worst month of the year for me! In the years 1997, 1998, 1999, I dreaded July. Because you see, back then I wasn’t in marketing—I was a cartoonist. And somehow in July all the cartooning work mysteriously dried up. The phone would stop ringing. And it would stay dead no matter what […]
How To Deal With Business Overwhelm—Psychotactics
As a small business owner, you are going to feel overwhelmed at some point in your business. You have so much to do. You have to keep up with ever-changing technology and at the same time, upgrade your skill. You are constantly running out of time and energy. The fear of failure sets in, and then you enter the downward overwhelm spiral.
Is there a way to deal with business overwhelm?
In this section, we look at the different elements of overwhelm and how doing simple tasks can help you beat the curse.
You will learn about:
- How to deal with business overwhelm
- How to beat fear when you're self-employed
- How your small business can overwhelm you (and how to get out of the trap)
- How to conquer your fear of starting a business (The Overwhelm Curse)
- How to get unstuck when you are paralysed with fear.
Next Step:
Look at the list of articles below, pick the one that gets your attention and start reading. I would recommend you start with—Three Ways To Deal With Overwhelm.
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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Why Profit Is a Poor Indicator of Your Business Worth
Most companies benchmark their business on revenue earned. Which is stupid, eh? I mean revenue means nothing if you don’t benchmark the actual profit. But is it stupid to benchmark profit as well? Yes, it is. Because gross revenues and profit are a nice-to-have but not critical indicator. The most critical indicator in a business […]
Why We Fail: An Understanding of Momentum
The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality. His procedure was simple: on the final day […]
How To Treat A Guest: The Stupidity of Autoresponders
Let’s say you have a dinner party. You send out invitations. You arrange for the catering. You have the finest wine. And when the guest knocks on the door, what do you do? You send your ‘personalised robot’ to say hi and welcome the guest through the doors, right? Just like you do with your […]
How To Deal With A Crisis
On Wednesday we had a Brain Audit sale, a live workshop sign up, and a 5000bc membership drive. And the server was upgraded the previous night. And a new version of Joomla put in. I woke up that morning and hmmmm… There were close to fifty emails saying ‘You’re page isn’t working.’ Sure enough, no […]
How To Remove The Flatness From Your Audio InfoProducts
You are peachy keen to record an infoproduct. You are sooooooooooo keen to record some audio. Or some video. Or get something written. So you sit at your computer and record the audio. Or video. But your voice sounds flat. And that’s because you’re not used to speaking to a computer. Or to a video […]
The Evil Power of Self-Editing
When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]
The Myth of Web 2.0
Web 2.0 is built on a massive myth. The myth is that customers need to talk back to you. That they need to comment. To post a response via text. Or audio. Or video. And it’s a myth, because response it doesn’t take into account the lurkers. Lurkers don’t feel the need to post. Or […]
The Difference Between Demand And Waiting Lists
Most people think that demand and waiting lists are one and the same. And they’re not. A waiting list is the real power-toy. If you go back in time, way back in time, when you were in university. And there was this girl. Or this guy. And they were both in great demand. And you’d […]
How Three Levels of Proof Can Convert A Client To Your Way of Thinking
Have you ever had a client who won’t listen to you? Let’s say you’ve got certain marketing strategies that will work for the client, but they sure won’t listen. They think their way is the best. Of course at this point there are two things you can do. Either buckle in and do whatever the […]
