As a retailer, which is the most important sale of all? Is it the first sale, second sale, third sale or future sales? Actually the answer is: “All of the above.” But you knew that already didn’t you. What you probably didn’t know, is the importance of the third conversion. So what’s the third conversion? […]
How To Get Clients To Keep Coming Back: The Power of Consumption
How do you keep customers coming back again? How do I get recurring clients? Is there a strategy or system to get customers coming back to your business?
When you are starting in business, you only want to attract clients. But very quickly you realise that you don't want to keep trying to get new customers.
At Psychotactics, we have customers who have bought every single product that we sell. They keep coming back. They even tell us what product we should create for them.
In this section, you will find out:
- How to design your marketing business plan to get, keep and grow clients.
- The marketing systems and techniques that you can use to grow your business.
It's time for you to realise that just because some crazy marketer is constantly growing, constantly telling you to hustle, hustle, hustle, that you don't have to be like them.
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
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Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
The Death of the Paper Book (And the Rise of the E-Book)
On December 25th, 2009, something quite remarkable happened at Amazon.com For the first time in Amazon’s history, the sale of e-books overtook the sale of physical books. And on that specific day the paper book downslide officially began. The Kindle officially put the early set of nails in the coffin. What the Kindle didn’t complete, […]
Price or Value?: Which comes first?
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
How a Tiny Little Book Launched Psychotactics
Early in the year 2002, Psychotactics didn’t exist. We weren’t selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream. Then an amazing little book came to our rescue. Well, technically it wasn’t even a book. It was a presentation I’d made about ‘how […]
How To Get High Scores In Seminars and Workshops
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
Why Do Press Releases Get Rejected?
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
The Role of Get-Rich Quick Merchants
I love the New Yorker (I’ve been a subscriber for years—yes I get it all the way to New Zealand). And this cover summed up perfectly what I wanted to say. Saved me having to draw a cartoon instead. In the year 2003, I went to a presentation in Australia. There were 450 people in […]
Why Lack of Frequency Will Cripple Your Business Growth
What’s the most important act you need to do for your business today, tomorrow, and till the year 2025? You need to talk to your customers. You need to talk to your customers on pre-fixed days. You need to talk to your customers on pre-fixed days till the year 2025. And I’ll tell you why. […]
Is Less, More?
It’s fine to say ‘less is more.’ But instead ‘more is not less.’ And often certain phrases like this get thrown about without any real frame of reference. For example: Let’s say you sat down to dinner. And you got three olives and a glass of water. That’s less. And you’re still hungry. On the […]
The Concept of Spinning Plates
Most people want to do everything. They want to do blogs, websites, video, Twitter, Facebook and add another twenty thousand things to that list. What’s worse is that they get bad advice. People giving advice tell you, you should branch out, do different things. And that you if you do different things, you can become […]
