“30 Seconds. Just spray and walk away”. In New Zealand, right before the brand “30 Seconds” came along, there may have been dozens of mould and moss removers. So why did “30 seconds” stand out? Ok, it’s time to cover your eyes for a few seconds and try to recall what “30 seconds” asks you […]
Article Writing Strategy: How To Keep Your Reader Locked Into Your Article
Is article writing a skill or can it be developed? How do you write an article? Is there a system?
In this section we cover all the problems that you face when writing your articles. Each article will give you an actionable strategy. Go ahead read the articles and then create a simple plan for yourself. Follow the steps and you too will become a better writer and will be able to write articles your clients want.
You will learn:
- How to write articles
- Why headlines fail and how to write headlines that work
- What are the elements of on article
- Powerful strategies to write articles
- The article writing system
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on 'article writing ' from Psychotactics
Announcing: How To Become An Expert In Your Industry
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]
Why Taglines Fail—Three Audit Points You Cannot Ignore!
There’s this prison right next to the city of San Francisco. It’s called Alcatraz. Only three prisoners have ever escaped from this grim place, surrounded as it is by rip tides and freezing cold waters. It was so difficult and dangerous to escape that prisoners didn’t even try to escape. Likewise, in the world of […]
The “Star Trek Theory” of Why We Struggle With Creating Content
If you’ve ever watched the TV series, Star Trek, two characters come to mind right away. Captain Kirk. And first officer, Mr. Spock. Captain Kirk has a personality to take his space ship “where no man has ever gone before”. He’s a bit out there. And Mr. Spock, he’s the guy who’s logical; who thinks before […]
Announcing: Story Telling Prices Rise + Free Goodies
Remember the time Steve Jobs stood on the podium with a yellow Manila folder in his hand? A Manila folder that should have held some sheets of paper—at best. Then—amazingly—he slides out a computer from the Manila folder and the audience gasps. That is storytelling! Storytelling is when you create drama through analogies, case-studies and personal stories. You can […]
How “And” and “Even” Are Powerful Tools In Headline Writing
When I was little, I had a remote controlled car. I’d put the batteries into the car; another set into my remote and I was guaranteed an afternoon of fun. This car—a yellow Lamborghini Countach—could go left, right, race ahead and reverse just as easily. But what’s good for a 12-year old isn’t necessarily great […]
The Star Trek Method—And Other Ways To Get Over Article-Writing Barriers
We find writing content to be such a tedious task The reason is because we don’t understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers of creating content is to use the Captain Kirk and Mr Spock method. […]
How To Double Your Writing Speed (And Overcome The Outline-Barrier)
Outlining drives people crazy When you’re writing articles, it’s easy to get locked into the mistake of simply starting up the article. That’s a mistake—a big mistake. Outlining is what counts most of all, and yet outlines are hated with a vengeance. Is there a way to create outlines so you don’t drive yourself crazy? […]
Speed and Slowing Down: The Paradox of Outlining
I’m a big fan of Cheesymite. It’s a roll of bread consisting of cheese and Marmite, it makes for a delicious snack. And if I walk every day of the week, I reward myself with a Cheesymite on a Friday. Except it’s just that some Fridays are not as good as others. On some Fridays, […]
The Next Step Mystery: 3 Successful Ways To Creating The Next Step Using Articles
Have you visited a website and left shortly after reading an article? Why did the site fail to get you to sign up? Or why didn’t you buy a product or service? The answer lies in the content of your articles and the way you structure them. Article writing is about creating a solid “next step”, […]