Why Clients Buy—And Why They Don't
How do you use stories in your article? How do you use metaphors in your article? How do you create an unending stream of metaphors? Even if you have a workable metaphor, how do you use the metaphor in your article? The key is to go backwards and find the one word or one idea […]
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You’d think you would need to have some scintillating stories to write a metaphor. Or worse still, you’d believe it’s a skill that only some people have and can never be learned. Well, you know what they say, right? The proof of the pudding is in the eating. And the proof of writing metaphors isn’t […]
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The myth that is perpetuated is that you just need to sit at your computer and get endless number of clients. The reality is the face-to-face connection is far superior. This is why musicians, politicians et cetera hit the road. Face-to-face – even with the smallest audience is extremely powerful. Here’s how you go about […]
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Why are some books, videos and audio so much “better” than others? Or rather, why do we consider so many to be dry and boring? The style of delivery matters, of course. A well spoken audio, a well crafted book is always going to stand out. Yet, all information can do with the cherry on […]
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Sometimes, all it takes is for us to sit in a car, and all hell breaks loose. These are a few stories of how things went a bit “off-the-road” during our travels. Right click to save this episode. Here are a few more travel stories: India Travel Stories: The Cheese Story India Travel Stories: The […]
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At the start of the year, it’s almost natural to want to wipe the slate clean and start doing something new. We create goals, we set deadlines and hope like crazy that things will work out well. The part we consistently forget is the “stop-doing” bit. The very same issues that have been a pain […]
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How do you overcome mental blocks? Why would they choose you? No matter what industry you’re in, there’s already competition. This isn’t just some random competition, but rather people who are better established than you. They’ve worked with your clients before, have a greater profile and probably a fancy portfolio. And then there’s us—you and […]
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Do you have to practice endlessly to get results? Isn’t that how you get better? Well, yes, but the problem with that mantra is that few of us have the time to get to schedule in as much practice. What if you stopped believing in endless “practice, practice, practice”? Suddenly you’d have to have answers […]
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Can you become fluent in a week? We all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We’re told that to be fluent, we have to put in thousands of hours of work. However, what if that premise were wrong? What if you […]
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What has procrastinating got to do with the sales page? In the first part of this podcast on sales pages, we noticed that there’s a logic to choosing what elements to fix on the sales page. We’re looking at attraction, conversion and risk. And at the same time we’re trying to slow down the client […]
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