Why Clients Buy—And Why They Don't
Have you tried to create your uniqueness and failed? It’s more than likely that you’ve tried to create uniqueness before. Yet, it seems a bit of a pain, because it sounds so trite. Well, how about we look at uniqueness from a “construction” point of view. Instead of just trying to dream up the uniqueness, how […]
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When a client buys a product, what goes through their mind? Often you’ll notice they have a similar product, so why do they buy again? There are four reasons why your client (and you and I) keep searching for products and buy in what looks like an irrational way. And no matter how saturated the […]
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Should I use AI to write articles? Is AI a threat to Writers? Will AI replace me as a writer? AI has sent a chill down the spines of many of those who create content for a living. Won’t so much content saturate the market? Why would a client choose your work when some other […]
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If you’re a teacher, you might be surprised at times at why people seem to learn so slowly. You may wonder if it’s because of your method of teaching or if it is the material. The reasons why learning is so slow aren’t always apparent, but it usually comes down to a factor of trust—and control. […]
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We all know the little things that recharge our batteries. For most of us, a walk in a real forest would calm us down and give us that much needed energy. Yet, as we go about our every day lives, there seems to be no way to slow down. If anything, we’re told to speed […]
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What do you think or feel about AI tools in article writing and developing courses? Will ChatGPT Replace Writers? What is the future of writers? If you haven’t already heard the news on the street, you soon will. AI is going to take away all our jobs as writers. Anyone can create a course in […]
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How do you use stories in your article? How do you use metaphors in your article? How do you create an unending stream of metaphors? Even if you have a workable metaphor, how do you use the metaphor in your article? The key is to go backwards and find the one word or one idea […]
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You’d think you would need to have some scintillating stories to write a metaphor. Or worse still, you’d believe it’s a skill that only some people have and can never be learned. Well, you know what they say, right? The proof of the pudding is in the eating. And the proof of writing metaphors isn’t […]
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The myth that is perpetuated is that you just need to sit at your computer and get endless number of clients. The reality is the face-to-face connection is far superior. This is why musicians, politicians et cetera hit the road. Face-to-face – even with the smallest audience is extremely powerful. Here’s how you go about […]
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Why are some books, videos and audio so much “better” than others? Or rather, why do we consider so many to be dry and boring? The style of delivery matters, of course. A well spoken audio, a well crafted book is always going to stand out. Yet, all information can do with the cherry on […]
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