Why Clients Buy—And Why They Don't
We’re told time and time again that what we need is better willpower? Yet, science and endless studies have shown willpower to be ineffective. If you’re tired, for example, you’ll do things that you don’t normally tend to do. Your willpower is completely ineffective in many situations. However, numbers help. How do they help and […]
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No one needs to tell you how stress can take its toll. Yet there seems no easy way to ramp down the stress factor. If anything, we seem to be more stressed than ever before. The news closes in on us on all sides and we seem trapped. However, there’s a way that can ease […]
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One of the biggest problems when starting up a speech is that you have to find something that captures the attention of the audience. Instead, what we often get is a round of introductions, blah, blah etc. All of which causes the audience to get restless. How do you get the attention of the audience […]
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When we want to increase our sales, we search for new methods. However, that search is often quite unnecessary. What’s needed instead is a tiny bit of common sense. With little or no effort, you can change the way the client perceives you and your company. Re-oxygenation isn’t that hard. Let’s find out how in this […]
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After three months of staying put in New Zealand, we finally made a long trip. Long in terms of distance, as well as duration. For the past three years, most of our travel has been within New Zealand and a week in Fiji. However, the month-long vacation is what brings out all the stories. And here […]
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Often enough your client may need a transcript for a long video or workshop. Not everyone needs or wants a transcript, and it does cost a lot to produce transcripts for everything. In the past we’ve had AI driven transcripts, but they too have been untidy and it requires a lot of tidying up. However, […]
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All of us cringe at the thought of getting feedback. Yet, we all need feedback to improve. There are formulas for feedback but they don’t work as well as they should. However, this method of balance is tricky. We can’t praise people all the time, and we can’t say what we really think. Is there […]
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There are times when you need to introduce yourself, such as for a personal website, social media profile, or professional bio. That’s where you and I often get stuck. We were told not to keep praising ourselves, and yet, without listing our achievements, how are we supposed to create an aura of expertise? The answer is […]
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When we first start writing, we know we’re hopeless. However, in time, we all get to the stage where we’re average. What does it take to become outstanding and then an absolute maestro in writing? The answer doesn’t lie in “practice, practice, practice”. Instead, it’s something as mundane as a combination of “structure” and “confidence”. […]
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What if you ran into clients that have never heard of you? And what if they’ve never heard of your products or services? Would they still buy from you? It seems highly implausible, even impossible that you’d get a client interested. And yet, the reality can be remarkably different. A business philosophy can turn a client […]
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