Why Clients Buy—And Why They Don't
Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that’s just “meh?” And interestingly, when does a “meh” title work just fine. We go deep, but not too deep into how to create evocative titles. If you’ve […]
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Most of us aren’t really sure how to know if our articles are really good, or even if an idea is good. It gets more complicated when we have a story that we love. Does everyone love it too? Malcolm Gladwell shows us how to get precise feedback and do it in a casual manner. Right […]
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The very moment you announce a waiting list, it seems like a nerve wracking decision. Is it going to drive clients away? Or will it work? The odds are it will fail if you don’t consider “segregation” and “creating attraction”. This episode shows you exactly what those two terms mean when it comes to waiting […]
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A waiting list seems to be both a barrier and an enticement The problem with waiting lists is that they fail, and fail miserably if you don’t get the elements right. So what are the elements that contribute to a really smart waiting list? Let’s find out in this episode, shall we? Right click here […]
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How do you instantly grow your small business? How do you become “rich” overnight? These are the frustrations we have to deal with, almost every single day as we wade through the temptations of the internet. It almost seems like a lottery, doesn’t it? But people win the lottery, don’t they? And so we fancy […]
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Is it really possible to get a surge in sales with products? And are product sales similar or different from services? In this episode, we go exclusively into the sale of products. But more importantly, you get to see where you need to dig to create the power of your headline and how the consequences […]
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Is negotiation a skill? How do you win when your back is against the wall? When negotiating will aggression help or should you use something else, like questions? Questions play a role, but nothing does the job quite like calibrated questions. In this second part of negotiation strategy we find out exactly the questions you […]
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Imagine you’re dealing with a terrorist or hijacker who has captives and threatens to blow up everything if you don’t agree with his demands. How would that knowledge help when negotiating with a boss, a client or perhaps your own kids? And how are you supposed to remember the negotiation steps? That’s exactly what we’ll […]
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So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the “post-launch” blues. You can listen to the […]
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How to achieve at least 50% of your goal (in any given year) What you will learn: 1- How we achieve our goals at Psychotactics 2- The system we use (and why systems are like rivers which meander their own way) 3- Overarching principles and concepts that enable us to get through a huge number […]
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