The purpose Get away from the humdrum of your office and have a pleasant morning with Sean and Renuka over coffee in a casual setting. About the meet-ups So far, we have had meet-ups in the USA, Singapore, Netherlands, Sweden, Germany, Greece, Australia and New Zealand. A Psychotactics meet-up is a real treat. You get […]
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How to Ramp up Curiosity Using a Controversial Topic
It’s one thing to get attention, but how do you use it on sales pages? And can you use it in articles too? In this second part, we see how the power of objections work for sales pages, creating information products and also when writing articles. It’s real, it’s practical and it works. Here we […]
[Continue reading...]How to Ramp Up Curiosity (Even When Using a Controversial Topic)
Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let’s find out how to ramp up that curiosity and controversy-level without alienating your clients. Right click here and ‘save as’ to download this episode to […]
[Continue reading...]Why “Elegance” Not “Information” Creates An Addictive Business Model
Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]
[Continue reading...]The Overwhelm Virus: How To Get It Out of Your Daily Routine
We tend to believe that we’re more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It’s hard to admit it, but often their work is of a higher standard too. How come they’re not overwhelmed? Is it because they’re more talented, or is […]
[Continue reading...]Why Onboarding is Crucial (And Most Companies Ignore It)
Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don’t consume your product or service. The question is: how […]
[Continue reading...]Demystifying the 4am Routine
What happens at 4 am? That’s a question I often get asked at Psychotactics, because I’ve been waking up for well over 25 years at 4 am. In this article I answer the question and you also get a bit of a peek into how the day unfolds. Let’s head into the world of the 4 am crazy […]
[Continue reading...]Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services
When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]
[Continue reading...]How To Create A Uniqueness That’s Difficult For Competition To Replicate
Finding or creating a uniqueness is hard enough all by itself. But how can your small business create a stunning uniqueness as well as defend it mightily from your competition? Tah, dah, you bring on the power of difficulty, both for you and for them. What’s the power of difficulty? Find out in this episode […]
[Continue reading...]Why Smaller Lists Work Just As Well As Big Ones
Why would clients trust you when you’re new and you goof up? This is an incredibly insightful question as clients can be skeptical. Yet, it’s incredible how much enthusiasm and results can play a part. Find out how to get a bad start and still get great results. Right click here and ‘save as’ to […]
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