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Psychotactics Blog
How to Research An Article (Without Killing Your Productivity)
Researching an article is so frustrating because it’s time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no […]
[Continue reading...]How To Use “Transition Techniques” To Keep Your Reader Locked Into Your Article
Readers often get lost in an article and hence abandon it However, there are pretty simple, yet powerful methods to let the reader know exactly where they are in the article at all times. Plus when you use these techniques, you push the reader forward as well. Here’s how you go about using these “Transition […]
[Continue reading...]Friday Cartoon: Fortune Cookies
Friday Cartoon: Digital Detox
Friday Cartoon: Phone Addiction
The Cannibalisation Strategy: Why You Need to Make Your Products (And Services) Redundant
It sounds bizarre to make your own products, courses and services redundant But it’s a very sound strategy that’s been used by companies such as General Motors, Apple—and oh, we’ve done it for almost as long as Psychotactics has existed. What’s it about? Let’s find out in this episode. Right click here and ‘save as’ […]
[Continue reading...]Why You Should Ignore Your Competition
It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
[Continue reading...]“Pit Stop” Testimonials: How to Get Testimonials (Even When Your Product Or Service Isn’t Quite Ready)
When it comes to testimonials for our product or service, we assume clients have to get to the end. Or do they? The reality is that it’s a mistake to wait until the end because anyway clients aren’t giving you a review of the entire product or service, but only a small section. But what […]
[Continue reading...]Why the “End in Mind” Principle Should Be Avoided When It Comes To Learning
We’re all told we should start with the end in mind, but we still get lost along the way. Why do we go off track? Could there be some barriers that show up a lot before the end? Let’s find out how we can stop focusing so much on the end and work on the […]
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