Why Clients Buy—And Why They Don't
Hype works exceedingly well, even when the client knows they’re being duped a bit But what if you can’t stand hype? Does that mean you roll over and play dead? Here’s how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can’t be ignored, […]
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In business the advice we get is to hang in, no matter what happens Yet, to me that sounds like the wrong advice. You definitely need to hang in a bit when things get slightly tougher than you expected. But there’s a time for quitting as well. How do you know if you should quit […]
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When I hear this phrase, I smile. If you have no time all the time, you’re doing something wrong. It’s about efficiency. If you do something in 2 hours and it should take 30 minutes, then you have no time. There’s a factor of efficiency. Too many of us are too slow, and much too […]
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We may often hear ourselves saying, we have a long to-do list Or things that we still haven’t completed. Or worse, we may talk about how we have no time. Often, it’s just a matter of issues that can get resolved with a touch of philosophy. There’s work to be done as well, but the […]
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Everything comes to those who will wait. Surely you’ve heard that saying, right? So you wait, because you’re told you should not be impulsive. Sleep on your decisions, they say. And so you wait. But does waiting really help as much as we think. Let’s look at the phrase, “everything comes to those who will […]
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When we think of business, marketing tactics and strategy comes to mind, doesn’t it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you […]
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