Why Clients Buy—And Why They Don't
Why do we get upset with ourselves when we forget information? Surely we should be able to remember at least 30-40% of a book. But it seems to slide through our brain like semolina in a sieve. Yet, there is a way to remember things—and there’s also a big reason to forget. Find out why […]
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If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]
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It’s not unusual for clients to say they’re perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they’re often jeopardising their own success, because all the extra work isn’t dramatically improving their work. How, then should you make […]
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Most courses have huge dropout rates. And yet that’s not the case for some teachers and trainers. What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course. If that makes no sense, follow along, because there’s a method to this madness. Find out how […]
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Let’s say you come up with what you believe is a great uniqueness for your product or service How would you know if it’s great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo […]
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