Why Clients Buy—And Why They Don't
What makes some courses vastly better than others? The answer lies not in the content, or the instruction, but rather in the set up. But why is setup so crucial? Setup becomes vital because it gets rid of clients that don’t follow instructions and gives you the cream of the crop. You get clients that […]
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Fun seems obvious as a concept. But “fun in learning” almost seems like a bit of a paradox. What is “fun” and how can you find it, let alone use it when you’re teaching a skill? Let’s take a bit of a deep dive into intimidation and find how fun can save the day—yes, yet […]
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Why do we get upset with ourselves when we forget information? Surely we should be able to remember at least 30-40% of a book. But it seems to slide through our brain like semolina in a sieve. Yet, there is a way to remember things—and there’s also a big reason to forget. Find out why […]
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If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]
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It’s not unusual for clients to say they’re perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they’re often jeopardising their own success, because all the extra work isn’t dramatically improving their work. How, then should you make […]
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