Why Clients Buy—And Why They Don't
You’d think you’d need to be someone great or at least do something wonderful to inspire others. Yet, you’re a source of inspiration. How do you inspire? It’s remarkably simple —and here’s a short piece on how you need to go about it. Right click below to download this episode Re-release: How To Be A […]
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You’ve heard that it takes about 21 days to create a habit. But what if that weren’t true at all? Could it be possible to create a habit overnight? Or even in the next few minutes? Let’s find out. Right click here and ‘save as’ to download this episode to your computer. Have you heard […]
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It might seem that it’s always up to us to change our habits. And that idea might be quite incorrect. Instead, what if something around us changed and our habits changed with it? Instead of us taking the blame all the time, this series is about how to look at habits differently and achieve lasting […]
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Do you pre-sell if your audience is away on vacation? Should you pre-sell if you’re unsure of a full house? These and other questions are answered in this article on pre-sell. Right click to save this episode. What if the pre-sell falls flat? One of the most-repeated stories I tell is about the article writing […]
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Which product should you pre-sell? Should it be the $20 product or the $2000 one? And why do silos matter so much? In this article we not only learn why the $20 product might matter more, but also how you can promote a product almost endlessly without ever promoting it all. Right click below to […]
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