Live Online Course (With Sean D’Souza) The Article Writing Live Online CourseLearn why articles do a far superior job of attracting the clients that you want (and how the right articles make you the expert in your field) Registrations open:21 February 2025Course duration: 28 April – 20 July 2025(Important Note: There will be no live […]
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Psychotactics Blog
The Power Of Analogies (Part 3) – How To Transform Analogies From Tired To Fresh
At times, you simply can’t think of an analogy, and you reach for something that’s been used many times before. However, there’s zero fun in using a tired analogy. How can you take this rather overused analogy and turn it into something with oomph? Let’s find out. Right click to save this episode. Here’s a […]
[Continue reading...]The Power Of Analogies (Part 2)- How To Use Everyday Life To Create Stunning Analogies
Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that’s just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analogy doesn’t seem fresh—and certainly not […]
[Continue reading...]The Power Of Analogies (Part 1) – Working Backwards
When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with are “boring and tired”. The reason why we struggle so much is because we’re going about it the wrong way. And analogies – in […]
[Continue reading...]Why We Lose Motivation (And How A “Base Level Of Success” Is Crucial To Keep Going)
We start on a learning journey and then we quickly get lost. Why is this the case? We might have systems in place, reminders that keep going off, but we still don’t have a clear understanding of what will get us to a level of fluency. This level of fluency is called “Base level of […]
[Continue reading...]Why Sequences Are Crucial For Your Business And How To Go About Implementing It?
When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this article, we look at the power of sequences, how to implement one and why you […]
[Continue reading...]Why You Need To Get Off The Internet – And Meet Real People Instead
The Internet has and will always be a great source of getting clients. However, if you notice, it’s also a very crowded space. There’s a place that’s a lot less busy. It’s called “the world offline”. Here’s why you need to do some exploration away from your computer. Right click to save this episode. With […]
[Continue reading...]Why Adults Struggle With Language Learning – Part 2
We continue on our two part series of why adults struggle with learning. And this time around, we have an unusual enemy. The enemy is “vocabulary”. How can that be the case? Let’s find out. Right click to save this episode. Reason 3: The curse of vocabulary In 2013, a cognitive scientist analysed the vocabulary […]
[Continue reading...]Psychotactics Testimonial:Consumable, practical, and actionable online marketing infromation
“Connecting with Psychotactics feels like a turning point for me. I’ve been immersed in the online marketing world for 20 years – and feel like I’ve “seen it all” – yet your work somehow still feels like a breath of fresh air (especially these days). My only disappointment is that I didn’t find you sooner! […]
[Continue reading...]The “Unobvious Reasons” Why Adults Struggle With Language Learning – Part 1
How do we learn? Why do we struggle when learning? Do adults have a bigger problem learning than kids? We all believe that languages should be learned early, and we’re not wrong. However, most adult learning is based on a school system that’s boring and plainly illogical. Why do adults struggle so much? The short […]
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