Why Clients Buy—And Why They Don't
What are the benchmarks for success in business? How do you determine your success benchmarks? If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine or Inc or Fast Company? Are those blogs […]
[Continue reading...]
How do you plan a membership website? Is there a membership website model that can work for you and your lifestyle? When we start planning our membership websites, we tend to think just about “information” based sites. However, there are many ways of planning and then finding a membership website model that works for you. […]
[Continue reading...]
Are you planning on starting a membership website? Are there different membership website models? And how do you create a profitable and successful membership site? A membership site isn’t just another site. Instead, it’s almost like an inner circle where you draw your closest clients to you. Yet, which kind of membership site would suit […]
[Continue reading...]
Is self-promotion important in business? And can we sell our products and services without getting that yucky feeling? Clients may love our work. They may refer us on to others. And yet, when it comes to sales, we shrivel back almost in horror. We find sales techniques to be a bit over the top and […]
[Continue reading...]
Do you find yourself loving your work, but knowing that you’re getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you’re working, you say, “But I love my work” or “I’m not working that much”. You find yourself justifying the importance of the work, both […]
[Continue reading...]
Which is the most frequently used method of evaluating someone you want to hire? Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you’re expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which […]
[Continue reading...]
What is an effective pricing strategy? And how can it create more time for you? Imagine making one change in your pricing strategy. Then let’s say you make two. But let’s say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. […]
[Continue reading...]
Short or long articles, is there a formula to increase or decrease an article length? Either your article is too long and bloated or it’s much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because “examples” are waiting […]
[Continue reading...]
When you run a business, there are three things that seems to come up. The first is “ungrateful subscribers”, the second is definitely “pirates” and the third is the “competition”. No matter how hard you try, these three pesky occurrences seem hard to avoid, but as you’d expect, there’s a way out. Let’s find out […]
[Continue reading...]
Often contrarian advice is precisely what the client needs. But how do you present the concepts to clients? Don’t you need a lot of proof and research? Here’s how you can get your client to not just listen, but also implement your contrarian advice. Right click to save this episode. Practice makes perfect, but does […]
[Continue reading...]
