Why Clients Buy—And Why They Don't
Many books, yes whole books, are dedicated to the pursuit of happiness. And yet, all it takes is a simple mind shift. Happiness isn’t something we need to find, as it’s something we feel all the time. Which begs the question: Are unhappy people choosing to be sad? Find out how to tap into instant […]
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How do you prepare for a podcast interview? What makes a good podcast interview? In a perfect world, you would be asked a straightforward question, and you’d give the answer that was expected of you. And most of the time, interviews on podcasts, radio or TV can be just as you imagined, or even better. […]
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We often see overwhelm as a nameless, faceless monster. It seems to charge into our lives like some Godzilla and never wants to leave. However, the moment we categorise the concept of overwhelm into sections, we realise we don’t have to be powerless. Here’s a trip into the three faces of overwhelm and how to […]
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Sometimes we need to make big changes to our behaviour. Sometimes, it’s just a little tweak. In today’s episode we look at three very tiny tweaks that I learned while listening to other podcasts. And yes, you are likely to find good value in these tweaks too. Right click below to save this episode. Re-release: […]
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How do we keep writing? Are there specific writing tips you can follow to write better and get to the finishing line? We often go looking for a magical solution to help us write. And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good […]
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How do you gain momentum? What does momentum mean in business? When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, “I’m a lawyer, a real estate agent, a fitness trainer”. And while that information is descriptive, it’s also extremely vague. It doesn’t necessarily get […]
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How do you decide which content should be free vs paid? What is the perfect balance? Does generosity have its limits? Let’s say you decide to give away a lot of information to clients. How do you get clients to come back to buy the rest of your information? Won’t it overlap? Won’t they get […]
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Is writing making you tired? Is there a way to overcome exhaustion when writing? When we think of writing, we automatically assume it’s the act of sitting down at the computer and creating a new article, report or book. What we seem to miss is that there are other factors that come well before the […]
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It’s one thing to create information products and quite another to know whether you’ve ticked all the boxes. When creating information, the client doesn’t just seek information. Instead, she looks for other elements as well. Elements such as examples, entertainment etc, all of which need to be part of the product itself. In this podcast, […]
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Introduction When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can’t wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to […]
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