Why Clients Buy—And Why They Don't
Increasing the frequency of the email newsletters would drive many people to unsubscribe from your list? True or False? If you’re a big company like Amazon, YouTube and Apple, should you bother to send out email newsletters? Can’t you spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with […]
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How do most of our stories end? Usually it’s a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they’re almost always irrelevant when you’re using a story for […]
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“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]
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How do you write an intense story? How do you make your story more dramatic? We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the “stuck point”. You know your story […]
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How do you tell stories? How do you become a good storyteller? When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it’s all boring. Yet there’s a reason why their story is boring. We aren’t really hearing stories, but instead, we’re just getting a […]
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A sales pitch isn’t something that you and I look forward to at any point in time. When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we’ve practiced over and over again. Yet we don’t often have success with scripts, because somehow we haven’t […]
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Ever wonder what Writer’s Block happens to be? It’s a form of choking under pressure. When we’re called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure […]
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The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called “sandwiching”. When you use a “sandwich”, it closes the loop, leading to a very satisfying sort of finish. How do you learn how to sandwich? […]
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How do you tell a story effectively? How do you decide which facts to keep and which ones to drop? Why do you have a bloated story? It’s often because there are way too many facts in the information you’ve put down on paper. Even if we know we have too many facts and figures, […]
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When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]
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