Why Clients Buy—And Why They Don't
How do you write a headline that works? Is there a headline writing formula? Laurel and Hardy. Batman and Robin. Superman. Which is the odd one out? Yup, it’s the guy who can’t handle Kryptonite, of course. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get […]
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How do you write intensely curious headlines—even if a deadline is looming? When writing headlines, you often get stuck. Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy. In this Series on ‘How To Write Headlines’, you will learn: Part 1: How […]
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How do you write headlines that work? How do you write great headlines that keep readers engaged? Do you often get stuck when trying to come up with article topics? Find out how writing headlines can help you get unstuck quickly. Right click here and ‘save as’ to download this episode to your computer. Back […]
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Can you stop feeling overwhelmed? Why do we feel overwhelmed in our lives? Almost all of us have varying levels of stress. Yet some of us are always in a fog, always struggling. Is there a fix? And is it a non-overwhelming one? It’s too tiring to give into a feeling of always being overwhelmed. […]
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Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to your mind? 1) Sequence 2) Suspense and 3) The roller coaster Stories are like magic lamps. They have a sequence, there’s suspense and sure to be a roller coaster. So if we examine Cinderella’s story we […]
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Bill Gates isn’t known for making brilliant speeches. But there’s this moment where he stands on the TED stage with a schoolboy smirk on his face. He reaches a container that’s sitting on a table nearby and opens a container. He then proceeds to tell the audience he’s just released a few mosquitoes into the audience. Suddenly Gates’ […]
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Why Backstories? Whenever you hear the startup stories of products and services, it’s always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side of things, the mistakes, the second-guessing. In this series, you get to hear what’s happening behind the stage. How—and why—we started the article writing course; how we […]
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Building a website is a daunting marketing project But even the casual listener is astounded to learn that the Psychotactics new marketing website took three years to complete. Of course, there’s a story, so let’s head off into storytelling land. Right click here and ‘save as’ to download this episode to your computer. Back when […]
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When Kathy Sierra sat down to write her book on JAVA, it wasn’t supposed to be a bestseller. They had incredible odds with over 16,000 other books on JAVA already on Amazon. And yet they cut through the noise? How did they do it? Here is her start-up story. They didn’t pull the stunt that […]
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When it comes to audience building online, we tend to fall for the hype. It’s all about “get a thousand clients” or “make thousands of dollars”. If you’ve already been down that path you know that all of those methods fail spectacularly in building your audience. You have to ask yourself: what works? Or rather, […]
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