The frustration of selling often boils down to a set of words

The set of words are the way you describe your ‘uniqueness'. You may have a great product or service, but often can't identify the uniqueness. And this puts you in a big quandary: How do you stand out from the competition? How do you get your customers to buy your products or services? And what if your products or services are more expensive?

But it's not just you that's in this so-called quandary. The client is confused as well. They can't decide between you and the competition.

Let me tell you the story of two property managers

Property managers, as you probably know, are those who manage your rental property. They take care of getting the tenants, making sure the rent is paid etc. But one property manager was charging 8.5% + $250 in fees.

The other one was charging 6.9% and no fees whatsoever. The first firm was professionally run. The second was family run. Let's assume both offered an almost-identical service, which one of the two would you choose? And let's say there weren't just two, but five or six property managers jostling for your attention. What would you be looking for in such a situation?

You're looking for a factor of uniqueness, aren't you?

You're looking for something that will help you quickly make a decision. You want the best value for your money, and you might even be slightly concerned why one person is charging so much less? Or on the other hand, why another is charging so much more.

In short, you as the customer are struggling for something to hold on to. Some uniqueness factor that will help you make the right choice. And in turn, the person selling the product or service desperately needs something that will make them stand out in a sea of seemingly me-too businesses. So how do you do that? How do you create a uniqueness that's so dramatic and powerful, that clients pick you in a flash?

Before I took the Uniqueness course, I was somewhat skeptical about the process.

“I followed through with the course somewhat grudgingly. First, I discovered an innovative way to present an article writing course that was unique in its approach. After all, I had reasoned, who could really compete with Sean's course – why even try? Some synergy and excitement grew about the possibilities of the process.

Next, I picked a product that I have been meaning to develop, but kept procrastinating over. As I played emperor, I was amazed at the list I generated. Paring that down to three features and then ONE was not that hard; it was very enlightening. And I felt “lightened” up – not carrying the burden of trying to be everything to everyone. And surprisingly enough, I found more energy once I found ONE feature that I could build that product around.

So, I'm converted. I think the Uniqueness Course and the process are invaluable. I especially like the Uniqueness video which covers the BIG 3 points about Uniqueness.

Since I purchased the Blackbelt Presentations course, I was glad to see how Sean applied all of those concepts in the Uniqueness video – it was like having a double learning (but it was really ONE!).”

Each time I tried on a uniqueness I felt it was without substance. I thought the effort was going to end up not being useful for me. I was about to give up.

“I struggled with the concept and process of uniqueness. It was hard. I worked through it a few times and felt like I just could not pick the uniqueness. Each time I tried on a uniqueness I felt it was without substance. I thought the effort was going to end up not being useful for me. I was about to give up.

As I was reading about “playing emperor” I thought “well I am trying to play emperor but I don’t know what my subjects want!” I figured it ultimately probably did not matter if I got it right, just pick one and rid myself of the discomfort of the task.

Then I remembered Sean had suggested that playing emperor was one way and that surveying customers was another. I had always felt uneasy about asking for testimonials. And then it became pretty clear to me. I don’t ask my customers what they like about my product because I fear the answer. So I don’t know.

Time to get over that. Maybe there would be an answer in their responses to the uniqueness question. So I turned to Sean’s outline for “reverse testimonials” and crafted a SurveyMonkey questionnaire. Yes, I had to ask a few times for some, but then eventually I had a good collection of testimonials. I was delighted that people had even responded. So I sat down and began to look over the responses.

After going through them a few times I suddenly realized that there was one word that seemed to keep coming up. I went back through each of them to be sure. It was right there in the customer responses. Every customer said what they valued was the “my product provided their students a realistic experience.” It was the realism they liked.

Unbelievable and fantastic. Then my mind went into overdrive as it made a myriad of decisions resulting in very nice clarity on my uniqueness. The process took work, but the results finally arrived and upon reflection I realized I had improved my marketing skills considerably.”

Most books are dull because they don't use graphics, cartoons and captions. The use of the above elements make the reading of the books a very pleasurable experience. Sprinkled within the chapters are lots of examples, so you can get ideas for your own business. Plus there are always detailed summaries that gives you a bird's eye view of every chapter. 

What is the format of the course?

The course has notes and audio. The notes are precise and complete in detail. You will also get the entire recording of the three day live workshop—professionally edited, of course!

What is the price? And is there an installment plan?

The current price is below. You also get the option of a two-part installment payment.

When will I get the product?

The Conditions

Condition 1: You have to first get on a waiting list (see link below).
Condition 2: We are manually approving you (see approval conditions below).
Condition 3: You'll need to make the payment once you are approved.

About the approval process

We understand that not everyone will want to go through three barriers just to get a product, and that's fine with us. However, we will be approving you based on your previous transactions with us. If you have a good history with us you will get an e-mail once the course opens up.

Do I get any support?

This is a home study course. You will be working by yourself. So you can work at your own pace. There is no involvement from Sean.

What does it cost? Do you have an installment plan?

See below for information and the installment plan.

Is there a money-back guarantee?

I recommend that you NEVER buy anything that isn’t 100% guaranteed. And with this homestudy you get our ‘Smiley Guarantee’. This means that if you decide all this information is rubbish, you can literally email us and we’ll give you all your money back. With no questions asked. Email me within 30 days for a complete refund. And I’ll be happy to refund your money with a smile.

How do I get the Uniqueness Self Study—Limited Edition right away?

This product will next be available on 23 March 2025 for a limited time. Once you get on the waiting list, we will send you more details. To get on the waiting list scroll down to the payment section.

Eligibility:
You will have to have purchased and read the Brain Audit. If you do not own a copy of the Brain Audit, please do not get on the waiting list.

Sean D’Souza 

P.S. Questions?  If you have questions, please email me directly and let me know how I can help.