Every marketing plan is based on attraction and conversion. So why is that a mistake?
(Most marketing plans don't factor in consumption. Yet, consumption is the core. Even if a customer buys your product, but doesn't use it, they'll never come back for more. And the revenue lies in fewer customers coming back many, many times!)
Read how Mark Silver got specific results
"You know, before I took Sean's class, I was doing pretty well. I'd been selling out my classes for the last year and half, and my business was growing steadily. Why did I sign up?
Well, I still felt like I was stumbling around a bit every time I went to write a new webpage or email- I was using a template, but not really understanding it. Plus, I had recently published a book, and the product sales felt like they were a fraction of what they could be. Even so, I wasn't completely convinced.
I hesitated so much that by the time I signed up, I had missed the first two classes, and my schedule kept my from attending a third one. I don't know why Sean even let me in.
Even missing those classes (I got to listen to the recordings), I learned a ton. I finally understood all the pieces of what made Sales Letters successful. And, I completely rewrote my product sales page based on what I learned, and Sean's feedback.
Last month, I beat my sales goals of that page by 50%, and by the time I was six days into February, I had already sold a third of my January total. The results I got from this, and Sean's seemingly inexhaustible knowledge (I hope you don't mind me saying it, Sean, but you are a bit of a madman in the content department), convinced me to sign up for the Protege Program."
And then in a follow up email, Mark wrote:
"Last month, I beat my sales goals again, by 50%.
And I'm amazed how the ingredients have almost nothing to do with copy itself-plus I've learned how to segregate lists, and stop annoying clients and speak only to clients who are interested and not just about everyone.
I've nearly sold out two classes and that's something that has never happened before. That's worth $11,000 to me.
And anybody who wants to make it (their business) work needs to take this class."
Next Step: To find out about the Home Study-'How to master the strategy behind
attraction, conversion and consumption (even in bad times).'