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Second-Level Uniqueness: Three Ways To Get To This Elusive Point

No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level.

You move from the first level to the second level
The first level is simply a feature or an adjective. E.g. If you said you’re the fastest pizza delivery, a competitor can take away that uniqueness in a flash. But what if you went to the second level?
Let’s find out what’s the second level and how to get there.

P.S. Introducing the Uniqueness Mastery Home Study
The Uniqueness Mastery Home Study is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they’re choosing you over the competition. It follows a system that that shows you how to get to your uniqueness.  Find out more Uniqueness Mastery Home Study

The Biggest Mistake With Your Uniqueness

positioning, positioning statement, uniqueness, California, Psychotactics, Sean D'Souza, The Brain Audit

You’d never guess it in a million years.
You’d think the biggest mistake would be made when you’re in the process of creating your uniqueness, right?

Um, no…
The biggest mistake is made right after. It’s the mistake of letting your uniqueness snuggle up and stay put in that nice warm bed. Cozy up? Snuggle up? What’s that got to with uniqueness mistakes?

After you finish creating your uniqueness,  most of us believe we’ve done a splendid job. But having a great uniqueness is like having a great set of business cards. How will anyone know you’re unique, unless you get the word out? So why don’t people get the word out? Is it because they’re lazy? Far from it.

The truth is they don’t know how to get the word out
Well, they do know they can post the uniqueness on their business card and put it on their website, but that’s it. Ok, maybe you can use it in a presentation when you’re describing why your product or service is unique. But then you come to a cold stop.

And you shouldn’t.

Get that uniqueness out and get it to work. Watch the video. Then post your comments. 🙂

P.S. Introducing the Uniqueness Mastery Home Study
The Uniqueness Mastery Home Study is a precise system that enables you to get your product or service to stand out. And not just stand out in a garish, uncomfortable way, but in a manner where the customer knows exactly why they’re choosing you over the competition. It follows a system that that shows you how to get to your uniqueness.  Find out more Uniqueness Mastery Home Study

How To Make Your Uniqueness “Inedible”

How To Make Your Uniqueness “Inedible”

Imagine you sat down to eat a sandwich. And right in front of you were twenty three different types of ketchups. Would you add them all in your sandwich?  Of course you wouldn't, but the moment you get to uniqueness, that logical thought process goes out of the...

The Power of Demonstrating Your Uniqueness

The Power of Demonstrating Your Uniqueness

  There you are, running around like a nut, because your uniqueness is well, so unique. It's kinda what Leonardo da Vinci may have done when he drew pictures of the parachute. But sometimes the uniqueness seems to be a bit ahead of its time And when it seems that...

Is Uniqueness Important At All?

Is Uniqueness Important At All?

Most people aren't quite sure. I mean, uniqueness seems like a 'nice-to-have' factor. But is it critical? Let's take a simple example Let's say you're in the market for an iPhone and price is no object (yes we're assuming, so play along). And let's say you have the...

Brand Positioning: Why The Right Uniqueness Is Built On A “DNA”

Brand Positioning: Why The Right Uniqueness Is Built On A “DNA”

  Most of us think up a uniqueness or brand positioning and then worry about one thing: that the uniqueness will quickly get obsolete. And it's true—your uniqueness will quickly get obsolete if all it's really doing is trying to be the 'flavour of the month'.  Or...

What Good Is Uniqueness If A Competitor Can Easily Copy It?

What Good Is Uniqueness If A Competitor Can Easily Copy It?

Positioning your brand may be a tough exercise. However what's tougher is defending your position. Because the moment you have a great positioning statement or a great uniqueness, it's likely that your competition is waiting to take it off you. So how do you stop...

How To Get To Uniqueness: Three Yummy Goodies

How To Get To Uniqueness: Three Yummy Goodies

Everybody loves goodies, don't they? And more so, when the goodies are extremely rare. And it's rare to find a book or a course that explains uniqueness clearly—if at all. Everyone tells you that uniqueness is important, but no one tells you how to work through...