Have you seen a customer back out of a deal at the very last minute?
(Have you seen your customer ready to sign up, and then mysteriously back away? Don't you feel like tearing your hair out when customers do that?)
When a sale falls apart, it's extremely frustrating!
And what's frustrating is the fact that you don't know at which point the sale fell apart. What you do know is that your product or service is really good for your customer.
And that you've done everything to get them interested and ready to buy.
And are you losing tons of business because you don't know how the customer's brain works?
Have you ever waited for your bags at the airport? And would you leave the airport without taking all your bags off the conveyor belt? Even if there's just one bag missing, you get tense. You're not sure what to do.
Your customer's brain is a lot like that conveyor belt.
Introducing The Brain Audit...
Being pushy is unnecessary...
That's because pushiness creates an unnatural situation. The Brain Audit doesn't teach you how to use mind tricks. It's not a system of coercion. It doesn’t psyche the customer into buying against his or her will.
Instead it shows you how to attract the attention of a customer.
And not only does it show you a step-by-step method, but it gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.
So what's the 'iffiness' factor?
On any given day, if you were to ask someone to critique your website, your presentation or your business cards, they’ll simply give you an opinion. And the opinion will vary from person to person. This variation leaves you confused.
You're not really sure if your marketing message is working at 20%, 55% or not working at all. And you suspect that you could vastly improve your results, if you had a clear set of guidelines and benchmarks.
Reason 1: The Brain Audit is built on a system. It's not random.
So what's in The Brain Audit? And how can it help you?
Here is just a tiny preview of what's in The Brain Audit
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused?
Is the Brain a Conveyor Belt?: Does the brain actually process thoughts in a step-by-step manner? Would you believe it's not random at all? The Brain Audit is a tool that allows you to understand the predictability of a buying sequence. The moment you understand how the 'conveyor belt' concept works, you'll see that your brain follows this sequence no matter what product or service you're buying.
The Hidden Trigger: This one factor will turn everything you've learned on its head. Readers have changed their business cards, their websites and their whole way of thinking once they learned the extreme power of this simple trigger. When you use this trigger, you activate the curiosity of the brain and get customers engaged. Customers start asking questions, and instead of shooing you away, invite you to tell them more.
The Futility of Solutions: Most of us believe that we should talk about benefits and solutions. And benefits and solutions work, but they fail miserably if they're placed out of the sequence. So where do you place your benefits? And why?
Getting the Customer’s Attention: The core of getting attention is to flag a customer down. But how are you going to do that if you don't even know what gets their attention in the first place? The Brain Audit not only shows you how to get their attention, but actually get a response. This response helps you go ahead with the sale.
Targeting and Testing: Easily the most important factor of marketing is targeting. But how do you target? How do you target when you've got multiple products and services? How do you target when you've got such a wide potential customer base? The Brain Audit shows you how. Ignore targeting and you get close to zero-response and polite smiles.
Case Studies: How to create a killer case study based on the brain. Here are several case studies that help you create a distinct marketing tool that you can use in any business you start up.
Uniqueness: You've probably heard about a USP several times before. How do you stop your brand from being a commodity? There's a comprehensive wealth of information within The Brain Audit that shows you how to go about defining your uniqueness in a step-by-step manner.
Is the Customer Ready To Buy?: Customers give you a clear indication when they're ready to buy. But we read the signals all wrong. Instead of anticipating and preparing for this moment, we make the mistake of getting defensive, and it drives the customer away. So what does the customer say? How do we know that the customer is ready? You'll be amazed that you've never realised this obvious buying signal before.
Attracting Ideal Customers: It's all very fine to attract customers, but how do you attract the customers you want? There's a simple way to attract the non-pesky customers. There's a simple way to attract customers from specific industries or locations. With this information you get the dream customers and the painful customers never show up at all.
The Risk Factor: One of the biggest reasons customers don't buy is the inherent risk. The risk of making a mistake; the risk of looking like a fool; the risk of wasting time, money and resources. Even when a customer is ready to buy the risk becomes an almost insurmountable wall. How do you reduce this risk to zero? And how do you explore the obvious as well as the hidden risks and get them out of the way?
The Brain Audit is designed to do the following:
1) Enable you to spot every one of the 'seven bags' that are required to make a decision
The Brain Audit uses a simple system
to achieve the above
Structured explanations: Every chapter has very structured explanations. So each explanation builds on the previous one, and each chapter builds on the next. This leads to sequential assimilation of facts and details. And helps greatly when it comes to implementing the concepts for your web page, articles, presentations etc.
Cartoon-based callouts: There are exactly 99 cartoons in The Brain Audit. These cartoons play an important role in two areas. They provide visual relief as you read the contents, but more importantly the cartoons are a memory trigger. Each of the cartoons plays the role of a quick visual summary of the page.
Case Studies: The case studies (taken from real businesses) show you how the message can be built up stage by stage. There are specific case studies that are followed as a thread right through every chapter. In addition to the case studies, there are also several other detailed examples.
What's Different About The Brain Audit?
The Brain Audit is not just an idea or concept. It's a system. And it gives you clear tools to implement the system. Besides it's an audit, remember? There are steps and no randomness. You can go back and check what you did correctly and where you went wrong.
But there's something else quite unique about The Brain Audit. It's been read and tested in virtually every country you can think of. You'll find testimonials from readers in places such as the United States, UK, Australia, New Zealand etc., to countries where the first language may be Hungarian, German, French, Hindi or Italian.
Because it's brain-driven the concepts work across languages and cultures and even in small or big economies.
"I have used the principles in writing Web Pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge! The Brain Audit actually works."
"There are marketing books and there are marketing books - I bet there are not many you have read many times over? That's because very few in my experience change the very basis of how you think. At the end of the day marketing or sales is the art of persuasion. No matter what you do, we all use the art of persuasion everyday of our lives.
Whether we are persuading someone to buy our product, use our service, buy into a new idea, or in my case, decide a law suit in my client's favour.
The Brain Audit really teaches you the art of persuasion because it gives an insight into how people's brains work. I have used the principles in writing Web pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge!
But the best bit about The Brain Audit is that it actually works. The principles are easy to understand - applying them takes practice, but persevere and you will see results. I have virtually built a business on the principles in The Brain Audit and if you don't believe me take a look at approachablelawyer.com.
Would I recommend it who anyone who is serious about getting on in business? Absolutely."
But do you really need another 'marketing' book?
"Before I purchased The Brain Audit, I thought this is just crazy, I've got so much marketing material that I still haven't implemented".
But right from Sean's first story and metaphor, I could see this was different. I was hooked.
The Brain Audit challenged virtually every principle of marketing I'd grown up with. Like selling benefit or never starting with a negative or problem. And it's this refreshing, innovative approach that makes The Brain Audit a must buy for anyone who is really serious about challenging the status quo and taking their business to new heights.
Already we've applied the principles to one of our workshops and the response has been fantastic.
The Brain Audit and our ongoing association with Sean has been one of the best business decisions we've every made."
"I was skeptical that Sean's Brain Audit book would have anything new to say. I could not have been more wrong!"
"As a writer who spent the past fifteen years researching thinking, I was skeptical that Sean's Brain Audit book would have anything new to say. I could not have been more wrong!
So, now I'm drafting my letter to Sean, thanking him. I am confident that with the marketing secrets found in The Brain Audit, my books and courses will sell and sell and sell. The crystal-clear, can't-miss system that Sean outlines in The Brain Audit is the absolute best I have seen in all of my research and reading.
Thanks, Sean! The ROI (return on investment) on The Brain Audit is the best of any investment I've made."
Important: Reasons Why You Shouldn't Delay
#1: Customer Conversion
And know that there are several thousands of customers who've bought and implemented The Brain Audit across different cultures, size of economies and in varying business conditions. So it's no flash in the pan :)
What you need to know is that The Brain Audit has worked for professional services such as graphic design, lawyers, consultants etc. And it has also worked for products such as motorcyle ignitions, construction or selling beds. It has worked just as well on paper and brochures as it has worked online. And it's worked in countries such as Hungary, Germany, France, USA, Canada, India, South Africa, Australia and New Zealand. And that's just a tiny list.
In fact we use the very same concepts and strategy outlined in the Brain Audit for the three arms of our very own business. And we do consulting, training and workshops, and we sell products.
When you read this information you'll realise that it's brain to brain. And not restricted to a medium, size or location.
Complete Details of The Brain Audit
Format: Do I get just an e-book? Or can I get audio?
Format: You get an ebook. This is a book in PDF. But it's not your average run of the mill book. It's been professionally designed and proof-read. And you get audio files (again professionally created) that consist of the reading of the entire book in a very easy, conversational tone. (Note: Audio only available as part of Premium offer--see below).
Delivery: The information is delivered via the Internet. You are taken to a download page where you get very, very detailed instructions (the page itself is worth seeing) on how to download the e-book and/or audio book.
Payment Methods: You can pay via credit card, via Paypal, and via online cheque. And on request, via a snail-mail cheque. Of course the fastest system is the credit card system, and the slowest is the cheque, because we'll need the cheque to clear before you get access to the information.
Is there a special?: The price is the same for all our customers. There's no special for any country.
Compatibility: Is this information compatible both for Mac and PCs. Yes it is. And if you get the audiobook as well, the audio files are compatible with all mp3 players, computers, etc. And yes, there are also instructions on how to put the audio onto CD or onto your mp3 player (Ooh yes we're thorough!)
Guarantee: Yes there is a guarantee. It's a 60 days 'Smiley Guarantee'.
Support: Depends what you mean by support. The information has all been tested for various computers and devices. And it works. If you have an issue getting the files to open or play, you can indeed email me and I'll do the best I can to help you. I know that last line sounds waffly, but we've done loads of tests so that you don't have this problem at all. However I do respond to email in 17 hours or less. So yes, I'm around. :)
|#1: The Triggers Audio + Transcript (worth $75) (with Brain Audit Premium Power Kit)|
When you speak to a potential client, it's easy to revert back to what you've always said. Here's a short audio file (even if you're not an audio fan) that shows you how to instantly get the attention of your customer whether it's face to face, in a presentation or at a networking breakfast.
|# 2: The Entire Audio Book Downloads (MP3 Downloads worth $109) (with Brain Audit Premium Power Kit)|
If you've heard audio books before, you may have fallen asleep. That's because they're boring and monotonous. And there's no mental break. They go on from one end to the other. Plus you can't go to a specific audio section (like you can with a physical book).
But then you haven't seen how the audio book for The Brain Audit is constructed, have you? You'll love the conversational tone; the little add-ons. And even the download page itself is a treat to look at and you can replicate it for your own web-based business.
And this audio works in all mp3 players and your computer, of course! Believe me, you've never seen audio constructed in a way that this audio has been constructed.
Format: MP3 (And also available in M4v)
|#3: PsychoBranding E-Book (PDF) (How To Psychologically Brand Your Products)|
What is the Truth Behind Branding: Why do businesses spend millions on branding only to find that no one knows what they really stand for? Where does branding start and where does it end? Use this information to your advantage while branding.
Is Your VIBGYOR On? American Express could teach you a thing or two about colour. So could Heineken. What do they have that you don't? What is it that you need to know to get instant colour recognition like they do? Find out in this colourful chapter.
Stop Stepping on Your Client's Territory!: Do you know how many companies end up advertising for their competition? It's blooming scary but it happens all the time! They do the advertising and paradoxically their competition's business grows! Don't make this mistake. Learn how to beat this system with a simple, straightforward analysis chart.
|#4: The Brain Audit Hidden Resources Site—One Year access (with Brain Audit Premium Power Kit)|
Your access to this resource will be for a full year from the date of purchase (or the launch date).
| Premium Power Kit
|The Brain Audit E-Book
|The Brain Audit Audio Book
(Studio Recording worth $109)
Getting to the Trigger
(Audio + Transcript worth $75)
|The Brain Audit Hidden Resources Site
(Valued at $329)
(This special is only valid for this page)
(This special is only valid
for this page)
Safely With Any Of The Options Below
|To pay by credit card|
|To pay by PayPal|
If you've satisfied yourself about the content
of the books there's something you should know. It
costs less than a fancy meal at a restaurant yet has the potential
to propel your business or professional career with this simple,
workable knowledge. This is one investment
you want to make for yourself and as quickly as possible!
They're also guaranteed!
One hundred percent! You don't like it, just ask for your money back. We have a 60 days money-back guarantee, so you can take your time and decide. :)
* If the system doesn't accept your credit card please email me directly and I will help.
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If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Don't forget to include your telephone number and a time to call you.
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Sean D'Souza- Brain Auditor :)
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If you have questions, please email me directly using the link below (it's at the bottom of every page), and let me know how I can help.
If you don't take the 'bags' off the customer's brain, the 'bags' go round and round. And then the customer doesn't buy.
"Running into Sean is like running into abrasive
He really scrapes away at your business soul. He gives your business the angles not yet explored. And wipes away traditional thinking.
And that's just for starters."
CEO, Moreau Group
(Eugene is the creator of the 13 Box System, and his company has worked with top-notch companies worldwide)
"I was wondering if this book could be worth the money— as compared with printed books that usually cost less than half as much."
"Scanning the Psychotactics Website I was just wondering if this book could be worth the money as compared to printed books that usually costs less than half as much. But I've learned that the price corresponds to the expected value. So I expected a high value and gave it a try.
I was very pleased to find very condensed information which was easy to implement. And best: no contradiction to all the books and articles I read on neuroscience and its contribution to understanding how psychology works.
No, I'm not a psychologist. I'm an engineer.
I used The Brain Audit on my website (which is only for German speaking people).
But more interesting is the use of especially the first three red bags in my consulting work, e.g. with start-up companies or during my work as a quality management representative and trainer. To see how the brains of people begins to work when they think about the questions, and to hear the quality of the answers is really amazing.
I recommend The Brain Audit to people to clarify the focus of their work, because it is an simple and sound step-by-step system, and easy to implement."
Dr. Richard Schieferdecker,
"My first meetings with a client used to be nothing more than a presentation of my portfolio."
The Brain Audit has given me a system that I can illustrate to the
I can tell I sound much more professional and competent. Also, the system makes my job easier and faster. I don't have to reinvent the wheel every time.
The Brain Audit is a system that makes communication more effective and makes me appear more professional. It also opened my mind to a new way of seeing my own profession.
Not just a designer, but a valuable designer that thinks and can
help clients grow."
Du Bois, Pennsylvania, USA.
Brain Audit is not some 'how to' book-- it's a way of thinking.
What The Brain Audit provides that was missing in all of the 'mainstream' teaching and training is the piece critical to all sales: how the brain perceives and processes information.
So far, I have applied Brain Audit to a community newsletter, to a new speaker forum series, and to the design of a client's website with great success.
The newsletter has resulted in a non-responsive community becoming 'pro-active'; having enough underwriting for the "speaker forum" that we don't have to charge guests a fee for the next 2 years; and the website design change resulted in investment in the company to expand its services.
The Brain Audit forces you to be much more clear about the intent of your business or product and provides the ground rules for communicating and positioning that message. It will change the way you do business."
Corporate Dev. Programs Washington D.C., USA.
There are two very specific extra "weapons" that The Brain Audit gave me
Weapons that I never got from the many copy writing courses out there (and if you're like me, you've got them all, too)
The Brain Audit not only explains HOW it works, but also WHY it works. This is master-level applied psychology, necessary for any self-respecting marketer.
The second extra thing that I got was not just success elements and explanations, but a STRUCTURE: A checklist for the necessary ingredients, a blueprint for your copy.
My copywriting before The Brain Audit was good, but it was like a tree house. After The Brain Audit your copywriting will be like a glass and steel superstructure your customers just can't take their eyes off.
I would've liked to cite specific results, but I've been using The Brain Audit for so long I can't keep score any more. I used it in my sales copy for selling manuals, training, seminars, memberships, or to help my customers sell maps, wine, even electricity.
I'd recommend The Brain Audit to any business owner or marketer who wants to understand the mind of his customer and be able to use this structure, this checklist to write copy more confidently."
"Before reading The Brain Audit, I felt like walking in a tunnel without seeing the light.
I was struggling. My sales presentation, my website and my marketing materials were weak and I was getting very little results.
The Brain Audit told me I could go out of the tunnel in seven easy steps. I suddenly started to see the light.
The Brain Audit showed me the way I can command prospect's attention. It give me a powerful structure to all my marketing communication.
Now my website, my sales presentation, my articles are getting results I've never expected before.
I think marketing is like a good recipe. If you mix the ingredients the wrong way you will get a mess.
The Brain Audit shows the right recipe for a successful marketing.If you like immediate and tangible results, then pick up a copy of this 'cookbook'".
Dr. Alessandro Meloni
"Knowing The Brain Audit stuff and reading what other people (that haven't read it) write, I can see the gaps in their strategy straight away."
I would recommend The Brain Audit as a really solid starting point for anyone that wants to write anything that involves influencing others.
After understanding The Brain Audit stuff and reading what other people (that haven't read the book) write, I can see the gaps in their strategy straight away.
Some people's leaflets and websites look impressive. Before I read The Brain Audit I might have admired their approach as being polished.
However polished doesn't always mean influential. I would now favour simple. And incorporating The Brain Audit ideas rather than impressive and expensive."
Geraldine Rowan, Life Balance Solutions.
Colchester, Essex, UK.
"I wanted help, thinking about my marketing in a way that was respectful of my customers yet powerfully compelling"
"I purchased The Brain Audit because I wanted help thinking about my marketing in a way that was respectful of my customers yet powerfully compelling for the right audience.
I was skeptical, but because several people I admire are fans of yours, I gave it a try.
I love feeling that I am on the customer's side, not manipulating them but supporting them.
Using the principles of The Brain Audit, I wrote a sales page for my Authentic Wealth program. Not only did the program fill virtually over night (and a second section filled also), the people who applied were exactly the ones I wanted to serve. As a result, most of the people in the program are thrilled with the experience.
I have already recommended The Brain Audit to coaching clients. It's great to have a resource I can feel so good about sharing."
Suquamish, WA, USA
"It took me a long time before I bought The Brain Audit because I just thought, "yeah right!" and I am on a tight budget so I was cautious about spending the money."
"WOW! Boy was I wrong! After reading some free articles on the website, I liked what I read so I thought ok, lets give The Brain Audit a try. It really is one of those books you read and think, this seems so obvious, why didn't I think of it?
The way that The Brain Audit is written makes you deconstruct what you think you know, re-assessing established ideas about marketing using the foibles of the human mind to your advantage! It is practical, do-able and makes SO much sense!
Not only do I try apply what I have learned in my websites and web-writing, but also my everyday dealings with people, general emails etc.
I would definitely recommend The Brain Audit because it turns conventional marketing on it's head and if you have the guts to try what Sean suggests then you will be pleasantly surprised. It is a breath of fresh air."
“Sometimes you really think you know what you are doing. After 40 years in sales and marketing, I thought I knew the formula.
Then I read The Brain Audit and realized I have been skipping or minimizing essential steps in the brain’s decision making process. I could have helped a lot more people along the way and my current net worth would be significantly higher.
I can’t change the past, but Sean’s Brain Audit is definitely changing my future through a clear understanding of exactly what people require to make more effective buying decisions.
Don’t blink or think twice before making the decision to invest in The Brain Audit. That second “blink or think” will cost you a lot more time and money than you think. Take my advice…just do it!”
Wayne Cotton, CLU
CEO Cotton Systems Ltd.
British Columbia, Canada