How do you get higher ratings at seminars? Find out here. It’s easier than you think.

Could you write an article while driving a taxi? The obvious answer is no. Listen to this audio to find out the non-obvious answer.

We all need a break. That’s for sure. But the problem is that we have so much to do. The point is that the more you do that stuff, the less you’ll achieve. A break isn’t a nice to have. It’s critical for you to learn and earn more. Find out how.

No man (or woman) is an island. If you don’t have an audience to help you along, you just wither. So why do you need to work on an audience right away? Find out in this audio.

Children have what is a critical learning period. So what happens once you grow older? How do you cope with learning and use it to your advantage?

Want to get rich quick? Well you’re in the wrong place. As Picasso would tell you.

Most of us are working our tails off every single day. And yet, we still know that we’re not reaching our true potential. Pace is one thing. Potential is another. How do we get from pace to potential?

What’s the one fundamental mistake that most of us make on our website? And how can this five-minute website tweak change the response of those visiting our site?

People just say things like: “Less is more”. But is this really the case? Not always. Sometimes more is needed to explain the situation in detail. So how do you know when you should stop? When is ‘more’ too much?

So you’ve probably heard about the ‘Four Hour Work Week’ and of course most people will say ‘you should outsource everything’. Well, that’s only half a good idea. The truth is you can quickly get bogged down with managing outsourcing. So what do you outsource and what do you take on yourself?

Most people will tell you that you need a great sales page because it’s where customers buy bucketloads of products or services. But customers don’t necessarily buy ‘because’ of the sales page. So how important is your sales page?

Why would you pay a book for $100 when you could buy a book for $10? The secret lies in packaging. Find out what’s involved in packaging.

Most of us work alone. And that’s where things start to fail. You didn’t learn to walk, talk or write by yourself.  You needed an audience. So how does that audience play a role in everyday life? And why is it that the audience helps you get much further than if you tried going all by your own?

Philosophy! What place does that have in marketing? Amazing as it may sound, your philosophy contributes greatly to building a picture in your client’s mind. But how do you use philosophy?

No one actually starts off being a great artist. Or a great copywriter. What’s the key that Rabia holds, that you don’t? And why is it killing your ability to be great?

You were always told not to communicate when you’re unhappy or angry. That’s probably a good idea if you’re going to chew someone’s head off. But it’s bad advice for writing newsletters. Find out why.

Most of us would want to hide our strategies from the competition. Why would you want them to know what you’re up to? And yet, selling to competition is the smartest thing you can do. Here’s why.

What’s the difference between “time well wasted” vs. “time well spent?”

Most of us don’t really plan before we go to bed. And in doing so, we don’t let our brains get into a state of readiness for the next day. Find out why just three minutes at night can really speed the next day, and the next, and the next.

Air New Zealand sold $4 million worth of tickets in 24 hours. But what has that got to do with your long-term success?

Most people tell you: Work Smarter, Not Harder. What a bunch of rubbish! Most people who are the best in their field work harder—and smarter! So what’s the secret and how do you learn efficiencies?

It’s hard work trying to learn a new skill. And guess what? When you’re trying to learn, someone is making it very hard for you by taking the fun out of learning. So why on earth would they do that? And is it something you’re doing to your customers as well?

Customers don’t just leave. They leave gradually. And yet you’ve never noticed the things you’ve done to create that problem. And si, it’s a problem alright. So how do you keep customers from leaving?

Some people seem to have the knack to handle dozens of projects. And you’re not sure you can quite do it. But you do it anyway. And then things start to unravel. But there’s a way to make sure you get project management right. And it’s all to do with spinning plates.

You’ve heard it. Um, um, like, like, um. And it’s in your speech, it’s in your podcasts and everywhere. And guess what? You can get rid of the ums in about 15 minutes from now. How? Find out for yourself.

When we started Psychotactics in 2002, we started having conversations with customers. But hey, they weren’t customers. They were just people who subscribed. And then they became customers. But how did that happen? And how did we manage it?

How do you decide the difference between the pricing of a live workshop and a homestudy? Should the homestudy be cheaper? Or more expensive?

When you’re doing a recording, the excitement just dies. And it’s painful for the listener. But there’s a way around this painful lack of excitement. Find out how.

You’ve probably been wondering how to market a book using social media. And you don’t have a clue. But voilà, there’s someone who’s done it before. And she’s willing to let you know how to go about it. So listen away. It’s an hour long, though You’ve been warned.

It doesn’t matter it’s a business or personal matter, consistency is critical. So what do we mean by consistency? And why does it make or break you as a person?

If you’ve read The Brain Audit, you quickly understand that problems get the attention of the customer. So what do you tend to do next? You write your headline as a “problem” and then you proceed to put pictures with a “problem” in them. And that’s a normal, yet big mistake to make. Photos should not be problem-based. And there’s a reason why.

When you create information you want to create something that’s quick and easy. Even if you have a lot of information, there is indeed a way that you get the customer an “instant hit”; an “instant solution”. What could that something be? And how do you implement it in your information?

Self-editing is a curse. As soon as we start to create some information we start to edit. And immediately your project comes to a standstill. So yeah, we know that self-editing is a curse. But how do we overcome the curse?

Ok, so did you know there’s going to be a recession in 2016? How do I know? The funny thing is everyone already knows that this recession is coming. But how could we know? And what if we did know? How would that change our behaviour?

Let’s say you go out to dinner tonight. And you have the lousiest waitress in front of you. How does this affect your decision to buy the product? Notice something. The food hasn’t changed, the chef hasn’t either. All that’s changed is the factor of enthusiasm. Most of us try all these fancy tricks to increase sales. How about enthusiasm instead?

If you had the chance to choose between Batman or Superman, who would you relate to as a character? Batman’s just a normal person and so we relate to him. And this same concept applies to your Web site. You don’t need to be super on your Web site. You just need to be yourself in the most enthusiastic manner possible? But there’s more to consider of course. Let’s find out.

Most of us are hopeless at getting clients to see things our way. So how do you get customers to your side of the fence? You can’t change their mind or their perception. And you can’t tell them they’re making a mistake. So how do you go about convincing clients and make it “their idea?” There are three ways to go about this. It’s called “proof”. And there are three types of proof. Let’s find out.

So how do you go about creating a superb interview? You have to understand the core structure of course. And the interview starts long before the interview itself. The elements of the interview need to be in place so that you have complete control. There’s a list. Listen and make notes if you want to really do a great interview.

Some time in your lifetime, you’ll need to interview someone. And you’ll  make the same mistake as most bad interviewers. You’ll talk too much. So what is it that constitutes a good interview? And how do you go about it?

So you started out in business to get control. Then some where along the way you lost control. Why do we lose control? And how do we get it back? Better still, how do we create a system that lets us work when we want and take a break when we want? And how do we do this without losing customers or profits? Ooh, lots of questions. And the answer lies in the three-prong system. Listen. And be amazed

Most of us want to make the sale. But in doing so, we don’t realise the power of sequential selling. So what is sequential selling? And how can you harness it to your advantage?

Can you tell who will become a better article writer just by looking at a list of customers? Of course you can—if you follow this simple principle. So what’s the principle?

You’re in the middle of your speech and someone interrupts. You hate that don’t you? So how do you prevent and effectively kill interruptions? And why are the five minutes critical to kill interruptions permanently?

Most of us are busy chasing success? But what is success? And how would you know you’re successful? The answer lies in a simple conversation between comic book characters: Calvin and Hobbes. Hobbes tells you how to get to your tuna sandwich—or success as you define it.

Why don’t strategic alliances work as well as they should? The reason why strategic alliances fail is because you don’t go through the steps. So what are the steps? And why should you slow things down instead of speeding things up?

Email signatures are a very powerful way to get your customers interested. And most of us write some really dopey signatures. So how do you get a good email signature that gets customers to your Web site or blog? Or to your workshop?

Why do you get stuck when you set out to do something creative? And how does pattern recognition help you to move ahead? Find out how you can harness pattern recognition and overcome any blocks.

On the perfect day nothing goes wrong. And yet when was the last time you had a perfect day? Never, right? Because on any given day something goes wrong. Chaos steps in and ruins your day. But what if you were to make chaos your friend? What if you actually accounted for chaos? How would your day look then? Hah, let’s find out.

Most people confuse the concept of waiting list and demand. Waiting lists are purely based on having a list. Without a list, you can’t get started. But what is the difference between demand and the waiting list?

If you’re about to start an information product, where do you start? You start with the Unifying Theme. So what is a unifying theme? It’s the glue that binds it all together. How do you create that unifying theme? Let’s find out.

When creating your information product, everything seems important. But is it? What’s really important and how does a buffet analogy work with the “most important concept?” Find out

There are right examples and of course, wrong examples. And if you use the wrong example when speaking, you can very quickly freeze an audience. Often there’s no going back from a goof up. So the best would be to avoid putting your foot in your mouth in the first place. How do you do that? Find out in this audio.

Props make an audience come alive in a second. But how do you use the prop correctly? And what do you avoid?

Sticky participants cause a lot of problems at a workshop. Both for themselves and others. People avoid them because they’re a group. And they thus get just half the value. How do you separate them without hurting their feelings?

Urgency really succeeds in any darned economy. But in a bad economy it takes on a colour of its own. You can sell anything in any economy, if you know what you’re doing.

You wouldn’t think a bad economy does anything but suck, right? Well it’s good for you. Bad times are good for you. Learn why.

How would you like to hear someone ranting for 44 minutes? Well here’s a rant you’ll like (we hope).

In the world cup (we’re talking football here) a well known player, Zidane, headbutted his opponent. We too have our Zidane moments. How can we recover from those moments?

You think that brand names make a big difference. And they do. But what if a customer shows up for the first time? How does personality matter? Let’s find out.

Imagine you have to speak at two events. One speaking event is to the coaching federation. The second to a happy bunch of sales people. Do you personalise each presentation for each group? Yes and no. Here’s what you personalise and here’s what you don’t.

When you run into a concept like The Brain Audit it’s almost impossible not to “copy” the concept when explaining it to clients. Often folks join our courses to see what we’re doing, so they in turn can reduce the learning curve. But this brings up a problem of copying. And copyright. Find out how to overcome these “copying” hassles.

When you’re speaking, you invariably get these ums, and ahs. And it sounds terrible in audio. What’s really um, sad, um, um, um, is that you can get rid of  the ums in a matter of days. So here’s how you get rid of the ums in your speaking. Make your podcasts um-free.

There is a secret to learning just about anything. Any five year old knows it.

Listen to it. Then do as the five-year old says.