There is a secret to learning just about anything. Any five year old knows it.
Listen to it. Then do as the five-year old says.
Why do customers back away at the last minute? Why do they seem like they are about to buy and then do a little cha-cha-cha? Find out what is really happening in your customers brains. And how to present information in a simple, structured way that gets customers to want to buy your product or services. It is not about persuasion or mind tactics. Instead it is the natural way in which we make decisions. Find out for yourself :)